We're looking for a dynamic Marketing Director - Workshop & Strategy Lead to drive impactful marketing initiatives and deliver top-tier workshop experiences. This role blends strategic marketing leadership, high-energy presentations, and content-driven storytelling to engage audiences and enhance brand positioning.
You'll lead workshop fulfillment, marketing strategy, and media collaboration , ensuring our events drive measurable business results. If you thrive in fast-paced environments, excel at crafting and presenting marketing strategies, and have a passion for optimizing performance-driven campaigns, we want to hear from you!
Key Responsibilities
Workshop Fulfillment & Public Speaking
- Deliver engaging, world-class workshop experiences that captivate and educate attendees.
- Present expert-level marketing strategies and best practices on stage.
- Adapt content on the fly to maintain high energy and impact.
Marketing Content & Testimonial Generation
Collaborate with media teams and leadership to capture key workshop moments for marketing collateral.Ensure workshops generate high-quality testimonials and compelling storytelling for future campaigns.Marketing Strategy & Execution
Provide strategic insights to elevate the marketing team's performance.Execute and optimize marketing campaigns across paid media, CRO, email marketing, and SEO with budgets ranging from $250K-$2M annually ($30K / month minimum).Develop high-performing marketing strategies for local service businesses (online & offline).What You Bring
Must-Haves
2-4 years as a Marketing Director with leadership experience and a track record of strategic decision-making and measurable business impact.5 years of executing data-driven marketing campaigns that drive lead generation, customer acquisition, and revenue growth.Expertise in :
Paid advertising (especially direct response for local services).Conversion Rate Optimization (CRO) & A / B testing.Email marketing & SEO strategy.Ability to deliver high-impact presentations and workshops to large audiences.A white-glove, "above and beyond" mindset with a knack for real-time content adaptation during live events.Experience in marketing asset creation (e.g., slide decks, playbooks, content).Nice-to-Haves
Advanced CRO, affiliate marketing, and SEO expertise.Strong background in email marketing & performance analytics.A consultative, strategic approach to marketing leadership.
Salary : $2,000 - $250,000
