At Crunchi, we’re redefining beauty by setting a new standard for cosmetic and skincare safety. Our unprecedented line of high-performing, safe, and sustainable beauty and skincare products means you no longer have to compromise your beauty for your health, or your health for your beauty. Join us in our mission to make beauty both safe and exceptional.
The Role - Digital Content Creator
Crunchi is seeking a talented Digital Content Creator who can design and edit social-first content to tell our brand stories and grow our social presence. A strong understanding of the social media design landscape is essential. This position demands the keen eye of a skilled graphic designer and editor who can quickly understand the Crunchi aesthetic and effectively bring our brand storytelling to life. This role will report to the Creative Director.
KEY RESPONSIBILITIES
Trend Insights & Analysis :
- Keep up with current design trends; including visual styles, color palettes, and typography.
- Monitor emerging trends on social media, including popular content formats, hashtags, and challenges.
- Analyze competitor activity to identify successful strategies and areas for improvement.
- Translate trend insights into actionable content ideas that align with the brand's identity and resonate with the target audience.
Content Design & Editing :
Gain a comprehensive understanding of the brand's visual identity and tone of voice.Develop engaging graphics, animations, and videos for social media, ensuring they are visually appealing and align with the company's brand identity.Create engaging captions and persuasive copy that augment audience participation and foster engagement based on campaign directives and strategy.Utilize strong design skills as directed to create layouts that are aesthetically pleasing and optimized for different social media platforms.Leverage content editing expertise to produce compelling video content that effectively communicates the brand's message and delivers a captivating narrative.Partner with Creative and Marketing leadership to understand campaign goals and objectives and ensure consistency in brand messaging and visual style.Translate campaign strategies into impactful visual designs that support the overall marketing message.Participate in brainstorming sessions to generate creative ideas and develop innovative content.Leverage design expertise to provide insightful feedback and drive campaign success.Collaborate with Creative to maintain brand voice and ensure that visual designs cohesively align with the activation calendar.ROLE QUALIFICATIONS
4 years of experience in social media design with beauty or wellness brands.Strong typography, design, and video editing skills—ability to bring team’s storytelling to life by creating compelling content that aligns with brand voice and aesthetic.Immersed in both graphic design social media trends and platforms. Full understanding of the Instagram, Facebook, and TikTok landscapes—algorithm, best practices, and a pulse on trending content for creating engaging content.Experience with Adobe Creative Suite (Photoshop, Illustrator), Final Cut Pro, Canva and similar editing software.Detail-oriented, proactive, and strategic-minded.Creative, innovative personality that is always thinking outside of the box.Collaborative team player that thrives in a fast-paced environment.Fully capable of pivoting and adapting to trends and direction.Additional Skills (Preferred) :
Beauty Expertise : Strong understanding of beauty industry and the clean beauty space.Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing / Editing
Industries
Personal Care Product Manufacturing
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