What are the responsibilities and job description for the Senior Director, Global Theatrical Marketing position at Crunchyroll?

About Crunchyroll

WE HELP EVERYONE BELONG. IT'S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200 countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We are looking for a Senior Director, Global Theatrical Marketing to lead global campaigns for our film business. This role is important to growing Crunchyroll's footprint in the entertainment industry and scaling the release of anime films across diverse genres worldwide. Reporting to the VP, Brand & Content Marketing, you will collaborate with cross-functional teams, creators, licensors, and executives to deliver culturally impactful campaigns that resonate with audiences and achieve our goals.

You will develop and execute theatrical campaign strategies tailored to global audiences.
You will lead cross-functional teams to ensure operational excellence and on-time delivery of marketing materials.
You will manage relationships with creators, licensors, and executive leadership, while presenting strategies to important partners.
You will monitor campaign performance and use data-driven insights to enhance audience experiences.
You will stay informed on pop culture, industry trends, and competitor activities to improve campaign impact.
You will collaborate with media and creative agencies to produce innovative, culturally relevant marketing.
You will strategically solve challenges to drive growth and establish Crunchyroll as a leader in anime cinema.
You will ensure campaigns align with company and IP brand identity.

We are considering applicants for our Los Angeles office.

About You

We get excited about candidates, like you, because...

15 years of experience in the theatrical and entertainment industries, with a proven track record of launching theatrical campaigns that drive passion, fandom, and conversation.

You excel at project management, delivering multiple projects on time in fast-paced environments while maintaining exceptional quality.

You have strong communication and presentation skills, enabling you to lead teams and collaborate effectively across departments.

You demonstrate hands-on leadership, combining strategic vision with a willingness to roll up your sleeves and get the work done.

You deliver measurable results by building high-impact, creative campaigns that resonate in both mature and developing markets.

You understand digital and social marketing, using media-agnostic strategies to tell compelling, culturally relevant stories.

You are a pop culture and anime enthusiast, with deep insight into their influence on global audiences.

Experience working with licensed content is preferred.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks :

Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Flexible time off policies allowing you to take the time you need to be your whole self.

Generous medical, dental, vision, STD, LTD, and life insurance

Health Saving Account HSA program

Health care and dependent care FSA

401(k) plan, with employer match

Employer paid commuter benefit

Support program for new parents

Pet insurance and some of our offices are pet friendly!

LifeAtCrunchyroll #LI-Hybrid

The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.

Pay Transparency - Culver City, CA

181,324-$205,000 USD

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

Courage. We believe that when we overcome fear, we enable our best selves.

Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

Service. We serve our community with humility, enabling joy and belonging for others.

Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs : https : / / help.crunchyroll.com / hc / en-us / articles / 360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights : https : / / tbcdn.talentbrew.com / company / 22978 / v1_0 / docs / spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

Salary : $181,324 - $205,000

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