What are the responsibilities and job description for the Senior Vice President, Growth & Planning position at Crunchyroll?
About Crunchyroll
WE HELP EVERYONE BELONG. IT'S OUR PURPOSE.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200 countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the Role
Crunchyroll is looking for a data-driven, technology-centric growth marketing executive to help enhance and execute a world-class integrated acquisition and retention program that accelerates subscriber growth and lifetime value quickly and profitably.
This is a new role in the organization reporting into the COO with elevated seniority to match its critical importance. The right candidate is likely to have substantial experience in consumer digital subscriptions (ideally streaming and / or gaming / e-commerce), a general manager mindset and a proven track-record managing high-performing teams at scale in rapidly-scaling environments.
This role will play a key part in architecting Crunchyroll's vision of being "everything to someone" by building a marketing program in service of all lines of business with a vision of creating the membership model of the future. Most importantly, the right candidate will share our vision of keeping fans front and center of everything we do.
Summary
Set the north-star, vision and roadmap for how Crunchyroll can use key marketing channels to effectively acquire, engage, retain and win back subscribers of the SVOD business
Provide expertise to help inform and achieve regional growth targets in key territories while managing the go to market activities of key functions
Drive engagement with various flywheel lines of business and membership features like the Crunchyroll Store and Games Vault, using them as additional tools to boost lifetime value
Partner with cross-functional leaders to help architect a leading edge marketing technology capability that expanded the "pipes" to our fans using automation, personalization to deliver millions of customized messages
Lead and continue to build a world-class global team ; serve as mentor, coach and champion for direct reports
Key Responsibilities
SVOD SUBSCRIBER ACQUISITION AND RETENTION
- Oversee subscriber acquisition paid media budgets and deliver growth targets within set payback windows by region
- Oversee Crunchyroll's SEO strategy and team to maximize earned reach of subscriber acquisition
- Identify and remove friction from sign-up flow processes to maximize conversion of earned traffic incorporating regional nuances
- Work closely with business development and product teams to maximize growth opportunities on third party and first party platforms
- Use this greenfield opportunity to define our subscriber retention and lifecycle marketing playbook.
- Find the smartest ways to turn early life customers into repeat, habitual users and ultimately advocates
- Use connected data from the thousands of touchpoints and channels in order to target and communicate with customers in the most relevant, timely and personalized manner
- Lead, coach and develop a centralized in-house CRM and retention marketing team that obsesses over a "test and learn" approach using a multi-channel communications system (including Email, Push Notifications, in-App messages and retargeting media) to drive results
TERRITORY GO TO MARKET PLANNING & ANALYSIS
FLYWHEEL AND VALUE PROP MARKETING
MARKETING TECHNOLOGY & AUTOMATION
ENHANCE AND EXPAND A WORLD-CLASS TEAM
Requirements
Why you will love working at Crunchyroll
In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks :
LifeAtCrunchyroll #LI-Hybrid
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll's Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Culver City, CA
272,000-$340,000 USD
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll's hiring process? Please check out our Hiring FAQs : https : / / help.crunchyroll.com / hc / en-us / articles / 360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights : https : / / tbcdn.talentbrew.com / company / 22978 / v1_0 / docs / spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from [redacted] email account.
Salary : $272,000 - $340,000
