What are the responsibilities and job description for the Director, Organic Growth - Sports position at Crypto.com?
As Director, Organic Growth - Sports, you will play a key role in driving the execution of SEO strategies to maximise organic performance for Sports on web. You will be responsible for content strategy, digital PR integration, technical SEO collaboration, and search performance analysis, ensuring best-in-class execution to increase visibility, traffic, and conversions.
Responsibilities
Lead and manage the execution of our Sports SEO strategy, ensuring alignment with product and regional objectives
Oversee content planning and briefing to ensure SEO best practices are embedded in all organic content initiatives
Drive digital PR efforts, working with the Director, Content and Digital PR to enhance brand authority and organic visibility
Work closely with the Tech SEO Manager to ensure technical SEO best practices are implemented effectively
Provide actionable insights through data analysis and performance reporting, informing optimisation strategies
Collaborate with product teams to ensure SEO is factored into site development and content structures
Stay ahead of industry trends, algorithm updates, and emerging best practices to maintain a competitive edge
Requirements
8 years of experience in SEO, preferably in global markets
Strong technical understanding of on-page SEO and the ability to collaborate with technical teams
Familiarity with technical SEO principles, including site architecture, crawlability, and structured data
Experience working with SEO tools such as Google Search Console, Ahrefs, and SEMrush
Excellent communication and stakeholder management skills
Experience working in a fast-paced, data-driven environment
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