What are the responsibilities and job description for the Social Media/Content Creator Specialist position at Crystal Springs Services?
Crystal Springs Resort is seeking a Social Media / Content Creator Specialist, a full-time position responsible for generating and posting organic social media content on a resort-wide basis. Some of this content will be utilized as the foundation of content published by the marketing team members on other platforms. The role’s expectation is to work simultaneously with the marketing team to maintain consistency between marketing campaigns and content published. This is an exciting opportunity to grow and evolve your skill set!
This position will support various hospitality business groups including hotel, spa, dining, weddings, social gatherings and a sports club. The workspace will be located in the Administrative Building of Crystal Springs Resort in Hamburg, NJ, with the opportunity to work from home two days per week.
Responsibilities:
- Work with the marketing department to have an understanding of short term and long term marketing goals, and then develop content strategies accordingly
- Core function: Handle all aspects of content creation, including but not limited to: Capturing Resort photos and videos (scenery, guests), editing finished product and publishing
- Manage, attend and help develop shot lists for photoshoots
- Create daily content and video primarily for social media platforms but that can also be used for website, blog and PR communications
- Measure and evaluate organic social media engagement stats
- Monitor traffic increase due to new content and take action to improve these metrics
- Brainstorm/recommend ways to improve traffic by tapping into new platforms and channels
- Maintain content consistency and ensure alignment with the brand’s history and plans
- Stay up to date on current social media trends
Requirements:
- Two years minimum prior work experience in social media / content creation field
- Ability to work proficiently with new and upcoming editing software
- Experience in Premiere Pro or other video editing software
- Experience in social media management software {Hootsuite or Later}
- Experience in Adobe Creative Suite is a plus {Photoshop, Illustrator, etc}
- Copywriting proficiency
- Enthusiasm for the process with a mindset for storytelling
- Strong work ethic and fast learner with a desire to expand content creation and social media capabilities
- Attention to detail to ensure that all deliverables are met per provided spec
- Temperament to have submissions reviewed multiple times with feedback from various parties
- Strong organizational skills to keep up with various projects
- Flexibility to pivot amongst projects quickly and accept new direction if warranted
- Time management skills and the ability to work on multiple projects at once with responsiveness to deadlines
- Flexible hours with weekend and evening hours required at times
Enjoy Crystal Springs Employee Perks!
- Discounted Minerals Sports Club Membership
- 30% Dining/Retail Discount
- 30% Spa Discount
- Discounted Stays at the Hotels
- Discounted admission to Events & Festivals
- Complimentary Golf
