What are the responsibilities and job description for the Senior Manager of Brand Marketing position at CSL?
The Senior Manager of Brand Marketing is a member of the US Brand Marketing Team within the broader Commercial Operations, North America organization. The role will support the Director and Associate Director for the assigned brand with developing and executing comprehensive brand strategies to achieve business objectives. The role will be responsible for the execution of marketing tactics aligned to brand strategies with guidance and feedback from the Director/Associate Director.
Key Responsibilities
Brand Strategy Development: Support Director/Assoc Director for assigned brand with the development of comprehensive brand strategies aligned with overall business objectives. Support the analysis of market research findings, competitor activities, customer feedback, and sales feedback to inform strategies and tactical planning.
Marketing Campaigns and Promotions: Manage, with guidance and feedback from the Director/Associate Director, the planning, development, and execution of marketing campaigns and promotional activities/tactics across various channels (e.g. HCP personal promotion, sale materials/leave-behinds, patient brochures, inside sales campaign, conventions, med comms, and more). Collaborate with key cross-functional stakeholders, including sales, medical affairs, sales training, and agencies, to create and rollout impactful campaigns that drive brand objectives.
Performance Measurement: Identify and monitor metrics to assess performance and execution of critical activities.
PRC Management: Shepard promotional materials through medical, legal, and regulatory review committee and ensure regulatory compliance with support of Director/Associate Director.
Budget Management: Manage brand budget for promotional activities with oversight from Director/Associate Director.
Knowledge, Skills, Competencies
Required Experience:
CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL Seqirus offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL Seqirus has many benefits to help achieve your goals.
Please take the time to review our benefits site to see what’s available to you as a CSL Seqirus employee.
About CSL Seqirus
CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.
We want CSL Seqirus to reflect the world around us
As a global organization with employees in 35 countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.
Do work that matters at CSL Seqirus!
Watch our ‘On the Front Line’ video to learn more about CSL Seqirus
Key Responsibilities
Brand Strategy Development: Support Director/Assoc Director for assigned brand with the development of comprehensive brand strategies aligned with overall business objectives. Support the analysis of market research findings, competitor activities, customer feedback, and sales feedback to inform strategies and tactical planning.
Marketing Campaigns and Promotions: Manage, with guidance and feedback from the Director/Associate Director, the planning, development, and execution of marketing campaigns and promotional activities/tactics across various channels (e.g. HCP personal promotion, sale materials/leave-behinds, patient brochures, inside sales campaign, conventions, med comms, and more). Collaborate with key cross-functional stakeholders, including sales, medical affairs, sales training, and agencies, to create and rollout impactful campaigns that drive brand objectives.
Performance Measurement: Identify and monitor metrics to assess performance and execution of critical activities.
PRC Management: Shepard promotional materials through medical, legal, and regulatory review committee and ensure regulatory compliance with support of Director/Associate Director.
Budget Management: Manage brand budget for promotional activities with oversight from Director/Associate Director.
Knowledge, Skills, Competencies
- Strong project management skills to drive executional excellence, on-time and on-budget
- Proven problem-solving skills
- Result-oriented
- Proven ability to partner across a matrixed organization
- Experience influencing without direct authority
- Experience achieving efficiencies through effective organization and time management
- Excellent oral, written, and presentation skills with a strong attention to detail
- Ability to work on multiple priorities in a fast-paced environment
- Creativity, enthusiasm, curiosity to learn, growth mindset
- Brand Marketing, Customer Marketing, Commercial Excellence (analytics, business ops, sales training), Medical Affairs, Legal, Regulatory, Compliance, external creative and medical comms agencies/studios
Required Experience:
- Bachelors' degree required, preferably in Life Sciences or Business/Marketing. MBA a preferred.
- 7 years' healthcare experience with 5 years' commercial marketing experience in pharmaceutical, biotech or medical device industry
- US vaccines or buy and bill product experience
- Pharmaceutical/biotech/medical device sales experience
- Yes, some domestic travel required (e.g. sales meetings, field rides, conventions)
CSL Seqirus employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL Seqirus offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL Seqirus has many benefits to help achieve your goals.
Please take the time to review our benefits site to see what’s available to you as a CSL Seqirus employee.
About CSL Seqirus
CSL Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about CSL Seqirus.
We want CSL Seqirus to reflect the world around us
As a global organization with employees in 35 countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL Seqirus.
Do work that matters at CSL Seqirus!
Watch our ‘On the Front Line’ video to learn more about CSL Seqirus
