Demo

AVP, Marketing Data Analytics

CSS Tec
Coppell, TX Full Time
POSTED ON 1/23/2025
AVAILABLE BEFORE 2/22/2025
DIRECT HIRE - AVP of Marketing Data Operations opportunity!

Overview:

Out client, a mortgage institution, is seeking an AVP of Marketing Data Analytics to join their dynamic team. This individual will be aligned to the Originations Marketing Team.

This leader must be a high-energy and action-focused driver of results and revenue with a deep understanding of mortgage product marketing.

This position is a Direct Hire opportunity.

Job Summary:

The AVP, Marketing Data Analytics is responsible for the marketing database leadership and oversight of the organization’s purchase originations initiatives. This individual must have the ability to extract insights from data and deliver any database project from beginning to end, including understanding business needs, training/validating models, and deploying AI/ML models to applications in a complex environment. In addition, the candidate must be able to use data from various sources to find new insights that help stakeholders understand mortgage originations complexities.

This role requires a deep understanding of large data sets and how to leverage data to solve business challenges. This person will combine strategic vision and tactical expertise to identify opportunities and create innovative solutions, which will serve the lead generation goals of the business.

The ideal candidate keeps a sharp focus on customer retention. S/he will partner with marketing channel owners to plan and execute marketing strategies. This role requires a strategic thought leader who has the desire to roll up their sleeves and “do the work” in addition to leading a team of fellow experts. S/he will be expected to manage, inspire, and grow a high-performance team and will partner with various internal stakeholders beyond the marketing team to improve customer retention.

  • Responsibilities:
  • Improve the performance of existing automation and algorithms.
  • Build and maintain end-to-end data pipelines.
  • Communicate key analytical results to stakeholders.
  • Allocate resources to deliver projects in a timely manner.
  • Outstanding oral/written communication, with proven abilities in strategy.
  • Highly self-motivated, personally accountable, and adaptive with an ability to drive timelines and manage competing agendas in an environment where process isn’t always refined.
  • Direct responsibility for engaging, inspiring, and managing a team to drive toward high performance and daily accountability.??
  • Strong team leader, mentor, and collaborative partner.

Education/Training Required

  • Master’s degree in Data Science, Machine Learning, Computer Science, or related field or equivalent professional experience.
  • 10 years of experience in a quantitative field such as data science or statistical modeling using cloud computing services.
  • Experience with statistical modeling techniques such as regression, support vector machines, and neural nets. Experience with natural language processing is a plus.
  • Experience with deep learning algorithms such as convolutional neural networks and recurrent neural networks is a plus.
  • Mortgage experience is a plus.
  • Expertise with statistical modeling tool such as Python, R, AWS SageMaker, etc.
  • Proficiency in any SQL is required.
  • Prefer experience with cluster-computing framework, such as Hadoop or Spark.
  • Hands-on Experience on analyzing and modeling large datasets.
  • Excellent communication skills to “tell a story” that provides insight into the data.

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