What are the responsibilities and job description for the Fan Engagement Coordinator position at CT United FC?
Position Overview
The Fan Engagement Coordinator is responsible for building and nurturing relationships between CT United FC and its fanbase, driving high levels of engagement, and creating memorable experiences for supporters. This role plays a pivotal part in ensuring fans feel connected to the team and enhancing their game-day and non-game-day experiences. The Fan Engagement Coordinator will work closely with the marketing, communications, and sales teams to execute strategies that drive fan interaction, loyalty, and participation in team events, digital platforms, and community initiatives.
Key Responsibilities
- Assist in developing and implementing fan engagement strategies to grow the fanbase, enhance fan loyalty, and improve retention rates.
- Plan, organize, and oversee game-day fan experiences, including pre-game, halftime, and post-game events, in coordination with the operations and marketing teams.
- Manage fan interaction on digital and social media channels by creating engaging content, responding to fan inquiries, and fostering a positive, interactive online community.
- Serve as the primary point of contact for fan clubs and supporters groups, ensuring they have the support and resources to effectively engage with the team.
- Utilize CRM software to analyze fan data, track engagement metrics, and report on fan engagement initiatives' effectiveness. Leverage insights to refine and enhance engagement strategies.
- Develop and distribute fan surveys and collect feedback after games and events to ensure continuous improvement in fan experience.
- Support loyalty and rewards programs, special promotions, and exclusive fan offers to deepen fan connections and increase game attendance.
Qualifications
- Bachelor’s Degree in Marketing, Sports Management, Communications, or a related field.
- 2-3 years of experience in fan engagement, marketing, or community relations, ideally within sports or entertainment.
- Ability to communicate in English and Spanish is a plus.
- Ability to engage with fans in person and online professionally and enthusiastically.
- Experience in coordinating events, especially in a sports or entertainment setting.
- Knowledge of social media platforms and strategies for building an online community.
- Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and using data to inform decisions.
- A genuine passion for soccer and a good understanding of the sport’s culture and fan expectations.
- Ability to brainstorm and implement unique engagement ideas that will resonate with fans.
- Able to work in a fast-paced environment and be available for non-traditional hours, including evenings, weekends, and holidays, especially on game days.
Compensation
- Competitive salary, commensurate with experience.
- Health, dental, and vision insurance.
- Additional benefits, including game tickets, team merchandise, and participation in team events.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.