What are the responsibilities and job description for the Marketing Specialist position at CTEH?
Our Marketing Specialist will handle various marketing tasks, including content creation and promotion, managing brand presence at industry events, executing campaign strategies, and supporting our sales teams. Our ideal candidate is an experienced copywriter with a proven ability to craft compelling content that resonates with diverse audiences and supports campaign goals. This person will also be responsible for project management for select key service lines within the business (including campaign execution, partnerships with business development leaders, etc.).
The successful candidate must be able to work independently, with minimal supervision, and will report directly to the Sr. Marketing Manager. This candidate will have the opportunity to work closely with senior staff and key business line leaders and will help implement marketing strategy with respective business line marketing partners. In addition, the successful candidate will be exceedingly well-organized, flexible, and enjoy the organizational challenges of supporting a fast-paced work environment.
Our specialist should be comfortable translating technical and scientific information into clear, engaging materials. Support and education will be available from the larger marketing team and subject matter experts, but a successful candidate will also need to be willing to proactively engage in their own research and tap internal resources for understanding of the material.
Job Type : Full Time
Salary : Commensurate with Experience
ACTIVITIES / TASKS / SCOPE
Content and Digital Marketing Support
- Work with business development leads to execute successful content marketing programs, including editorial calendar development, project management to support annual business line goals, and independent research.
- Develop, manage, and execute end-to-end marketing campaigns, including planning, content creation, implementation, and post-campaign analysis.
- Create high-quality, persuasive copy for a variety of platforms including web content, e-communications, case studies, and social media.
- Support execution of the marketing strategy and business line marketing plans directed by the Marketing Manager.
- Use email marketing and inbound marketing automation best practices to support business development within HubSpot.
- Work with graphic designer to transform draft technical PowerPoint presentations into polished assets by applying design best practices and our internal marketing guidelines.
- Support business line participation in events and webinars, including event communications (pre- and post-e-marketing campaigns), collateral development, signage, graphics and promotional materials, and booth content with respective internal event coordinators and BD team.
- Performs other job-related responsibilities as assigned.
Business Development Team Support
EDUCATION, EXPERIENCE, & CREDENTIALS
KNOWLEDGE, SKILLS, & ABILITIES
WORK ENVIRONMENT & PHYSICAL DEMANDS
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
