What are the responsibilities and job description for the Social Media Community Specialist Job at Culligan in Des Plaines position at Culligan?
The Social Media Community Specialist is a key player in the relationship between consumers Culligan's North America dealership network across multiple platforms. This position is a core member of the Marketing Team and will be at the forefront of effective, engaging communication in the social space for local small businesses.
Specific Job Function :
- Set & implement social media & communication verbiage that aligns with brand voice
- Monitor and report back on feedback and online commentary, partnering with Community Manager to create thoughtful, engaging responses "surprise & delight" opportunities at the local level
- Own content distribution across platforms for dealer network, partnering with marketing team members to build a functional monthly editorial calendar based off of consumer-facing campaigns
- Serve as the brand's advocate, embodying its values and mission while representing it across all interactions
- Act as a conduit between the North American dealership network and internal stakeholders to ensure quality consistency across their social platforms
- Manage local SEO optimization with North American dealership network, including Google Business Profile, with agency partners and dealership network
- Build monthly & quarterly reporting to assess progress against key performance indicators and benchmarks, increasing the engagement among Culligan's North American dealership audience and building brand equity on new and emerging channels
- Collaborate cross-functionally with various teams to understand and implement optimal social media practices
- Stay abreast of industry trends, water treatment advancements, and community developments to ensure the brand remains relevant and responsive
Requirements :
Competencies :
To perform the job successfully, an individual should demonstrate the following competencies in this position :
Resourcefulness Customer Focus Team Player
Passion Integrity Creativity
Detailed Oriented Independence Communication
