What are the responsibilities and job description for the Senior Marketing Manager position at Culver Careers (CulverCareers.com)?
My client is a global manufacturer of consumer electronics that range from small appliances to smart electronic beauty products.
One of their "smart" home products is ranked #1 worldwide
Massive growth in Canada and US
They are looking to hire a dynamic Senior Marketing Manager.
Short overview
- Develops annual/seasonal integrated marketing activity plans and calendars to guide brand relevance and channel growth in market leveraging new technology, new strategies and KPIs
- Ownership of seasonal 360° integrated marketing plans and cross-channel GTM activation plans across channels (PR, Influencers, Events, Promotions, Ecommerce, Email, SMS, Direct Mail, Media, Social, etc.)
- Leads team briefing in campaign content strategy, ensuring best practice alignment/ execution and works closely in partnership with creative teams to execute campaign collateral
- Manage a global calendar of activities for full year brand campaigns and ensure it is in sync with regional plans
- Oversee campaign launch (with execution happening across the organization) and ensure all deliverables meet standards, requirements and necessary timelines for a successful launch
Skills and Qualifications
- 8 years in Retail or Ecommerce marketing
- Proven track record of leading integrated marketing strategies and campaigns
- Extensive experience in data-driven marketing strategy, campaign planning, and budget management.
- Bachelor's degree in marketing, advertising, communications, business or a related field
- Expertise in interpreting marketing data to drive strategic decision-making and business growth.
- Strong background in customer experience design, brand strategy, media strategy, content strategy, and analytics.
- Ability to speak Mandarin strongly preferred
Salary $150,000 to $160,000 (or more, DOE) 10% bonus great paid benefits up to 50% 401K match
Salary : $150,000 - $160,000
