Segment Marketing Specialist

DESCRIPTION

We are looking for a talented Segment Marketing Specialist to join our team specializing in Marketing in Shoreview, MN.

In this role, you will make an impact in the following ways:

• Market Research & Pricing Analysis : By preparing thorough market research and pricing analyses, you'll provide valuable insights that shape effective marketing plans.
• Data Presentation : Presenting data to your manager for discussion and interpretation will help drive informed decision-making and strategic planning.
• Communication Plans : Collaborating with leaders to develop marketing communication plans and drafting communications will ensure clear and consistent messaging.
• Project Management : Offering project management support and keeping the team informed about plans, deadlines, and achievements will enhance project efficiency and success.
• Brand Strategy Alignment : Learning and aligning your work with the global brand strategy will ensure that marketing efforts are cohesive and impactful.
• Customer Satisfaction Data : Collecting and presenting customer satisfaction data will provide insights into customer needs and preferences, guiding marketing strategies.
• Cross-Regional Collaboration : Teaming with colleagues across regions and business units will foster a collaborative environment and drive unified marketing efforts.
• Continuous Improvement : Participating in continuous improvement activities will help refine processes and contribute to the overall success of the marketing team.

RESPONSIBILITIES

To be successful in this role, you will need the following:

• Effective Communication : Develop and deliver clear, multi-mode communications tailored to the unique needs of different audiences. This ensures everyone understands the message and its relevance.
• Customer Focus : Build strong relationships with customers and deliver solutions that meet their needs. Understanding and prioritizing customer satisfaction will drive success.
• Planning and Alignment : Plan and prioritize your work to meet commitments aligned with organizational goals. This helps ensure that your efforts are focused and effective.
• Resourcefulness : Secure and deploy resources efficiently to maximize their impact. Being resourceful means finding innovative ways to achieve objectives with the available resources.
• Channel Awareness : Understand and explain industry structure, dynamics, and paths to market. This knowledge will help advance organizational goals and inform strategic decisions.
• Market Analysis : Conduct thorough market research using valid sources and data. Analyze findings to identify trends and create a coherent image of the market, summarizing insights to show their impact on the business.
• Marketing Plan Management : Develop marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives. Guide cross-functional implementation and evaluate market responses and business performance.
• Translating Market Data : Collect and categorize customer voices and market information using appropriate research tools. Analyze findings to identify opportunities for delivering customer solutions.

QUALIFICATIONS

Education, Licenses, Certifications:

• College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
• This position may require licensing for compliance with export controls or sanctions regulations.

Experience:

• Minimal relevant work experience required.
• Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) preferred.

Additional Responsibilities:

• Be the marketing lead for the Water and Wastewater segment, responsible for understanding the segment dynamics, trends and requirements and recommends a strategic Cummins positioning for buy-in from leadership.
• Be the lead liaison between commercial standby gensets marketing team and Marcom team, ensuring quality and consistent outputs across variety of different marcom efforts.
• Support developing robust business cases for product and non-product initiatives that are supported and validated by market experts and insights.
• Documents and understands marketing and sales systems (Salesforce, Feature Code Usage, OneBI, Lead2Cash) and processes(VPI/LPR, VPC/LPC, IMP); collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.
• Supports Market and Competitive Intelligence gathering and driving clear insights that influence our 4Ps strategy by attending critical tradeshows and industry events, and continuous networking within the industry.
• Participates as a representative of Marketing on New Product Development project extended teams, ensuring project is supported via Sales Advisory boards that are consulted.
• Key team member supporting project management of initiatives, communicates plans, deadlines, and achievements to marketing leaders; works across regions with marketing teams to execute projects.

Additional Experience/Skills:

• Marketing, finance, business background.
• Power Gen market and product knowledge.
• 2-3 years of professional experience in the Power Gen/Industrial Applications (preferred)
• Marketing Management experience (preferred)
• Key leadership skills: Strategic thinking, managing ambiguity and uncertainty, driving alignment and constructively resolving conflict, leadership and stakeholder management and influence.(preferred)

Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience where appropriate.

Job Marketing

Organization Cummins Inc.

Role Category Hybrid

Job Type Exempt - Experienced

Min Salary $67200

Max Salary $100800

ReqID 2413856

Relocation Package No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Visit http://EEOC.gov to know your rights on workplace discrimination.