What are the responsibilities and job description for the Digital Campaign Coordinator position at Cumulus Media Inc.?

Company Overview

The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it's never been a more exciting time to join and grow with one of the country's largest and most sophisticated audio companies!

Cumulus Media (NASDAQ : CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month - wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 401 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Position Overview

Cumulus Media | (Atlanta, GA) has an immediate, fully remote immediate opening for a full time Digital Campaign Coordinator . The ideal candidate will work with internal and external teams to facilitate multi-channel digital marketing programs, ensuring each campaign's smooth progression through its lifecycle of operational workflows, from launch to completion.

As a Digital Coordinator, you will be responsible for overseeing all aspects of preparing, launching, and maintaining the various aspects of a campaign - including its unique tasks, timeline, health, accuracy, changes, and performance - which may incorporate a variety of digital channels, including :

Audio Streaming
Podcast Advertising
Display Advertising
Programmatic Strategies
Social Media Marketing
Online Presence Solutions
OTT and Video Advertising
Paid Search Engine Marketing
Email Marketing

In this role, you play a "quarterback" role in advancing and maintaining each digital campaign's best interests. You will have the opportunity to apply your passions for digital marketing and project management to support and ensure that internal groups (including sales representatives, account managers, ad operations, and other facilitation teams) are on time, on task, and on target to meet the marketing goals of new and existing clients through careful monitoring, open communication, and operational processes.

Key Responsibilities & Qualifications

Responsibilities :

Develop a deep understanding of our industry-leading digital products and services

Maintain a strong grasp on digital marketing strategies - enough to advise and suggest approaches

Interface with internal teams to help build strategic pre-sale digital marketing plans for clients

Research available inventory, potential audiences, and applicable product suggestions for customized plans for active sales opportunities

Build presentation slides showing media plan options within a client-ready proposal

Work with internal and external facilitation partners to price, plan, order, onboard, and execute campaign elements that have sold

Communicate pre-launch requirements, asset specifications, and schedule deadlines to ensure that internal teams and external clients fulfill necessary requests for a successful campaign launch

Facilitate the requests for ongoing campaign updates, like optimizations or creative changes

Traffic campaign details and assets into internal systems, platforms, portals, and business tools

Monitor active campaign segments for status, pacing, performance, budget, and progress toward overall goals

Advocate for finding solutions with all applicable stakeholders to solve for active issues, process blockers, missing / incorrect elements, or performance concerns

Provide custom reporting for all in-progress and completed digital campaigns, as needed

Support strategic projects as needed (like onboarding a new platform, researching new partners, or setting up new process-oriented workflows)

Stay up to date with industry trends and best practices, sharing insights and knowledge with the team

Qualifications :

Bachelor's degree in marketing, communications, or related field

1 years of experience in digital marketing, account management, ad trafficking, or similar

Strong project management skills, with the ability to manage multiple initiatives simultaneously

Meticulously organized in following processes, setting reminders / tasks, and maintaining timelines

Exceptional verbal and written communication skills with the ability to prioritize and solve issues

Demonstrated ability to self-motivated and task-oriented for complex and fast-paced projects

Time management and organizational skills, with high attention to detail

Excellent analytical and problem-solving skills

Proven track record of delivering successful digital campaigns that drive results

Familiarity with digital marketing channels, campaign metrics, and typical client goals

Must be a team player, with the ability to work cross-functionally with internal teams and external partners equally

What We Offer

Competitive compensation package that includes salary plus incentives and outstanding benefits

Professional growth and career opportunities

Focused, responsible and collaborative work environment with the ability to ask, "what if" and try innovative solutions

Medical, Dental & Vision Insurance coverage

401K with company match

Paid Vacation, Sick & Holiday time off

Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program

For immediate consideration, please visit https : / / jobs.cumulusmedia.com / jobs

For more information about Cumulus Media, visit our website at : https : / / www.cumulusmedia.com /

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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