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Multi-Media Account Executive

Cumulus Media Inc.
Cumulus Media Inc. Salary
Muskegon, MI Full Time
POSTED ON 3/9/2025
AVAILABLE BEFORE 6/9/2025

Company Overview

Cumulus Media | Muskegon, MI currently features 4 stations in the Muskegon area and surrounding counties. Our stations include : 98.3-FM WLCS Classic Hits, 100.1 WVIB-FM Urban Contemporary, 97.5 WLAW-FM Nash Icon Country, 92.5-FM WWSN is our Adult Contemporary Station. The cluster of 4 stations reaches thousands of listeners on a daily basis.

Position Overview

Cumulus Media | Muskegon, MI is seeking a talented and dynamic Multi-Media Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented, and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity : one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional. Our Multi-Media Account Executives provide solutions to their clients in West Michigan and contacts across the US maximizing our multi-media options that include audio and highly targeted digital assets.

Key Responsibilities & Qualifications

Key Responsibilities :

  • Ability to identify decision-maker needs and gain understanding of objectives. This leads to development of effective integrated marketing solutions that deliver results and ROI
  • Deliver effective multi-platform, integrated sales presentations which may include audio, video, digital, and event partnerships
  • Focused new business development via on-going prospecting to aggressively seek to grow revenue. Networking, initial contact / cold calling, canvassing, client referrals are all examples of building and maintaining a robust target list of qualified new customers
  • Utilize resources for continuous education and awareness. This includes the rapidly changing competitive landscape and emerging technology to best position Cumulus solutions as the premiere solution providers in the marketplace
  • Follow procedures for preparing orders, resolving billing issues, submitting regular sales reports including detailed business development pipeline, revenue performance forecast, and competitive analysis
  • Collaborate with team resources to generate creative solutions
  • Utilizes and embraces the use of the CRM daily
  • Strives to achieve revenue budgets on a monthly basis

Qualifications :

  • Proficient in Microsoft Office suite, social networking platforms and CRM tools
  • Excellent communication skills
  • Experience developing new business relationships in an outside sales role
  • Excellent presenter to clients of sales opportunities and post-sale successes
  • Strong understanding of lead generation and ability to connect with viable prospects
  • Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
  • Positive attitude with the willingness to get beyond comfort zone to grow professionally
  • High energy and passion for the job
  • Flexible and creative
  • Digitally savvy
  • What We Offer

  • Competitive Pay
  • Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match
  • Paid Vacation, Sick & Holiday time off
  • Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
  • For immediate consideration, please visit https : / / jobs.cumulusmedia.com / jobs

    For more information about Cumulus Media, visit our website at : https : / / www.cumulusmedia.com /

    EEO Statement

    CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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