What are the responsibilities and job description for the Multi-Media Account Executive position at Cumulus Media New Holdings Inc.?
Company Overview
CUMULUS | Saginaw, MI
currently features 4 stations in the Saginaw-Bay City-Midland area and surrounding counties. Our stations include : WIOG-102.5 The Hit Music Channel, WKQZ-93.3 The Rock Station, WILZ-104.5 Classic Rock That Really Rocks, and WHNN-96.1 The Best Variety of Yesterday and Today. The cluster of 4 stations reaches thousands of listeners on a daily basis in Mid-Michigan.
Position Overview
The Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognizes that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.
Key Responsibilities & Qualifications
Key Responsibilities : Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectivesDeliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the clientAbility to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platformCommitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clientsRepresent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programmingAbility to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platformExcel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all timesFollow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysisCollaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve successQualifications :
Proficient in Microsoft Office suite, social networking platforms and CRM toolsExcellent communication skillsPassion for developing new business relationships in an outside sales roleEnjoy presenting to clients of sales opportunities and post-sale successesStrong understanding of lead generation and ability to connect with viable prospectsComprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new businessSelf-motivating and entrepreneurial spiritPositive and friendly with a willingness to collaborateHigh energy and passion for salesFlexible, creative and curiousDigitally savvy1-3 years in Media Sales background preferredBachelor's Degree in Business, Marketing or related field is preferredWhat We Offer
Competitive PayFocused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutionsMedical, Dental & Vision Insurance coverage401K with company matchPaid Vacation, Sick & Holiday time offParental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit For more information about Cumulus Media, visit our website at :
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
