What are the responsibilities and job description for the Local Marketing Account Executive position at Cumulus Media?

Company Overview

CUMULUS | Florence, SC features 7 radio stations that are some of the most listened to in the Florence-Darlington area and the surrounding counties. Our stations include Magic 94.3, WYNN 106.3, Glory 98.5 & 540AM, Classic Country 100.1, Q100.5, and 102.1 The Fox. Each is heard "over the air" and "streaming" online by tens of thousands of listeners who tune in to hear their favorite musical artists, news, and important local events and information provided by our DJs. In addition, many are businesses advertise with us to effectively advertise their goods and services.

Position Overview

The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it's never been a more exciting time to join and grow with one of the country's largest and most sophisticated audio companies!

CUMULUS MEDIA | FLORENCE has an immediate opening for a full-time Local Marketing Account Executive to join the Multi-Media Sales Team in assisting their clients in our Abilene market - as well as contacts across the US - with multi-media business options that include both traditional media and highly targeted digital products, such as :

Radio, Audio Streaming and Podcast Advertising
Website Design, Optimization, and Repair
Digital Display Advertising
Reputation (Online Review) Monitoring & Management
DNA Digital (Data Driving Digital Advertising)
Call tracking
YouTube and Online Video Advertising
OTT (App Based & Online Television)
Mobile Geofencing
Search Engine Optimization
Google AdWords
Social Media Advertising and Content Creation
Political Advertising
Event Marketing and Management
Recruitment Advertising

Local CUMULUS radio stations reach over thousands of people weekly in the Florence area; but our reach extends well beyond that, with CUMULUS BROADCASTING's network of radio stations across the US and our Westwood One Radio Network. We have marketing solutions for unique clients and businesses of all sizes across the US. CUMULUS is seeking someone interested in modern, multifaceted media sales - that means selling multiple mediums and solutions. Successful candidates will be able to identify and develop new business opportunities; grow existing client relationships; offer solutions that help clients achieve their business goals; and meet or exceed set digital sales targets.

Key Responsibilities & Qualifications

Key Responsibilities :

Able to identify client business needs through a deep understanding of their goals, objectives, and processes; as well as their external environment, including key market and consumer trends to proactively develop solutions to meet client objectives.

Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events, etc.)

Become a Subject Matter Expert (SME) in both digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers.

Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects.

Prepare orders, resolve billing issues, and submit regular sales, reports - pipeline lists, forecasts, and competitive analysis.

Stay abreast of the competitive landscape and emerging technologies.

Think creatively and generate original ideas

Qualifications :

1-3 years of successful outside sales experience required; exposure to Media Sales preferred.

Bachelor's Degree in Business, Marketing or related field is preferred.

Strong understanding of lead generation and ability to connect with viable prospects.

Comprehension of sales metrics, requirements to fill a sales funnel / robust pipeline of residual business.

Tech-savvy - working knowledge of the Microsoft Office Suite programs, social networking platforms, and CRM tools / software platforms.

Positive attitude and passion for the job

Flexible and creative; willingness to learn and grow professionally.

Excellent communication skills.

What We Offer

What we offer :

Commission-based organization with uncapped earning potential.

Focused, responsible and collaborative work environment with the ability to ask, "what if" and try innovative solutions.

Medical, Dental & Vision Insurance coverage.

401K with company match to plan for the long-term.

Paid Vacation & Holidays.

For immediate consideration, please visit https : / / jobs.cumulusmedia.com / jobs

For more information about Cumulus Media, visit our website at : https : / / www.cumulusmedia.com /

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

PandoLogic. Keywords : Marketing Account Specialist, Location : Florence, SC - 29502 , PL : 595857419

Apply for this job

Receive alerts for other Local Marketing Account Executive job openings

Local Marketing Account Executive

What are the responsibilities and job description for the Local Marketing Account Executive position at Cumulus Media?

What is the career path for a Local Marketing Account Executive?

Sign up to receive alerts about other jobs with skills like those required for the Local Marketing Account Executive.

Job openings at Cumulus Media

Not the job you're looking for? Here are some other Local Marketing Account Executive jobs in the Florence, SC area that may be a better fit.

We don't have any other Local Marketing Account Executive jobs in the Florence, SC area right now.

AI Assistant is available now!