Paid Media Buyer

Company Overview

The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it’s never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!

Cumulus Media (NASDAQ: CMLS) is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 401 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the Academy of Country Music Awards, and many other world-class partners across more than 9,800 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees. For more information visit www.cumulusmedia.com.

Position Overview

CUMULUS MEDIA | (Chicago) has an immediate, fully remote opening for a full time Paid Media Buyer. The ideal candidate will develop, implement, and optimize effective digital campaigns to maximize KPI-based performance while keeping within fixed budget ranges. This person will join our Ad Operations group to ultimately support a team of sellers in maximizing digital revenue growth in some of our largest and most strategic accounts.

As a Paid Media Buyer, You Will Be Responsible For Onboarding Client Campaigns, Making Strategic Decisions, Optimizing Toward Stated Goals, And Deriving Reporting Insights For “data Storytelling”. Additionally, You Will Also Provide Ongoing Performance-based Suggestions, Sales Support, Creative Management, And End-to-end Facilitation Of Multi-channel, Tactical Digital Solutions That Include:

• Performance Digital Marketing
• Audio Streaming & Podcast Advertising
• Display Advertising
• Programmatic Strategies
• Social Media Marketing
• Online Presence Solutions
• OTT and Video Advertising
  
  

You will have the opportunity to use your passion for digital marketing to develop personalized, innovative, full-scope advertising solutions to meet the marketing needs of new and existing clients through the integration of digital products and services focused on our advertisers’ end goals.

Responsibilities:

Key Responsibilities & Qualifications

• Prepare, onboard, and optimization a book of campaign business across a variety of DSPs
• Recommend audiences and strategies that deliver the highest returns for a given budget from utilizing our first-party identity graph alongside second-party and third-party solutions
• Manage the organization, process, and delivery of multi-channel programmatic campaigns, ensuring they are executed on time, within budget, and to the highest standard
• Collaborate with internal teams to develop creative strategies and innovative solutions to accomplish high-stakes business goals while staying within cost constraints
• Monitor campaign performance and provide regular reports to account management team, highlighting successes, segment gains/losses, and areas for improvement
• Analyze and translate campaign performance metrics, providing insights and recommendations for optimization and improvement to meet client goals
• Oversee ongoing internal reporting and account trackers in order to provide ongoing details about campaign pacing, reporting metrics, account health, project timelines, growth opportunities, etc.
• Assist in audience and inventory forecasting (including the build-out of media plans and target populations), ongoing monthly reporting, and quarterly business reviews
• Identify opportunities for revenue growth, and work with internal teams to suggest new strategies and campaign optimizations that drive revenue and/or performance
• Support strategic agency projects as needed (like onboarding a new platform, researching new products/partners, or setting up new offerings in our planning tools)
• Stay up to date with industry trends and best practices, sharing insights and knowledge internally
  
  

Qualifications:

• Bachelor's degree in marketing, communications, or related field
• 3 years of experience in digital marketing, with a focus on ad operations
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Excellent verbal and written communication skills with the ability to prioritize and solve client issues
• Demonstrated ability to self-motivated and task-oriented for complex and fast-paced projects
• Time management and organizational skills, with high attention to detail
• Excellent analytical and problem-solving skills
• Must be a team player, with the ability to work cross-functionally with internal teams
• Excellent interpersonal skills, with the ability to build strong relationships with internal teammates
• Proven track record of delivering successful digital campaigns that drive results
• Knowledge of digital marketing channels, including programmatic buying in DSPs
• Familiarity with digital marketing tools and platforms, such as Google Analytics, Google AdWords, Google DV360 and CM360, Google Tag Manager, Basis, Simplifi, and/or Facebook Ads Manager
  
  

What We Offer

• Competitive Pay
• Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
• Medical, Dental & Vision Insurance coverage
• 401K with company match
• Paid Vacation, Sick & Holiday time off
• Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
  
  

For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs

For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/

EEO Statement

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).