What are the responsibilities and job description for the Product Marketing Manager position at Cupix?
Cupix is a cutting edge technology company revolutionizing the way we experience visual content with the most flexible and easy-to-deploy 3D digital twin platform. The Cupix platform enables users to capture their site in 3D with a 360 camera, then leverage cloud-based tools for remote navigation, 4D documentation, analysis and collaboration. We are seeking a talented and passionate Growth Product Marketing Manager to drive customer user acquisition, engagement, and retention.
As a Product Marketing Manager at Cupix, you will play a pivotal role in driving the adoption and success of our cutting-edge SaaS platform. You will be responsible for developing and executing effective go-to-market strategies, positioning our product, and creating compelling messaging that resonates with our target audience.
Key Responsibilities:
- Develop and refine the product's value proposition and messaging to differentiate it in the market.
- Create compelling product narratives and storytelling to engage our target audience.
- Collaborate with the product team to ensure alignment between product strategy and marketing initiatives.
- Design and implement integrated marketing campaigns across various channels to acquire new customers and retain existing ones.
- Develop and manage lead nurturing campaigns, automate workflows, and personalize customer experiences to drive engagement and conversions.
- Utilize data analytics to identify trends, measure campaign effectiveness, and optimize strategies to improve customer lifetime value and reduce churn.
- Develop and execute comprehensive go-to-market plans, including product launches, sales enablement, and marketing campaigns.
- Identify and prioritize target markets and customer segments.
- Collaborate with sales and customer success teams to ensure effective product launch and adoption.
- Conduct market research to identify industry trends, customer needs, and competitive landscapes.
- Analyze market data to identify opportunities and challenges.
- Develop customer personas to better understand our target audience.
- Create high-quality marketing content, including case studies, whitepapers, and blog posts.
- Develop and execute effective marketing campaigns, leveraging various channels such as email marketing, social media, and content marketing.
- Collaborate with the marketing team to ensure consistent branding and messaging across all marketing materials.
- Develop sales enablement tools and resources, such as sales decks, brochures, case studies, videos, and competitive content..
- Collaborate with the customer success team to identify opportunities for product adoption and upselling.
- Gather customer feedback and insights to inform marketing strategies.
Qualifications:
- Bachelor's degree in marketing, business, or a related field.
- 5 years of experience in product marketing or a similar role.
- Strong understanding of SaaS digital marketing and content marketing.
- Strong analytical and problem-solving skills.
- Experience with CRM and marketing automation tools.
- Passion for technology and innovation.
- Proven ability to operate in a collaborative, fast-paced cross-functional environment, and provide thought leadership, guidance, market context and competitive intelligence to drive consensus and reach key decisions.
- Excellent communication skills, both oral and written, including the ability to present complex material to customers, press, and analysts in a compelling way.
Perks and Benefits:
Our employees enjoy a robust benefits package that includes:
- Comprehensive health coverage (medical, dental, and vision)
- Generous paid time off, including vacation, sick leave, and company holidays, plus a special day off for your birthday!
- Life and AD&D insurance
- Short-term and long-term disability coverage
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options
- Parental leave
- 401(k) retirement plan
Cupix is an Equal Opportunity Employer.
