Community Manager

Cure Hydration - Community Manager

About Cure: 

Cure is a venture-backed hydration brand based in New York City, offering the only premium hydration solution with a science-backed formula, plant-based ingredients, zero added sugar, and four times the electrolytes of leading sports drinks. Inspired by the World Health Organization's Oral Rehydration Solution formula, Cure is clinically proven to hydrate as effectively as an IV drip. Unlike other ORS products, Cure’s ingredients are non-GMO, sustainably sourced, and free from added sugar. Crafted with coconut water and pink Himalayan salt, Cure delivers everything your body needs for optimal hydration—without the unnecessary extras.

All Cure products are Non-GMO Project Verified, Certified Gluten-Free, Kosher, and FSA/HSA Eligible. Backed by a medical advisory board that includes renowned experts like Dr. Roshini Raj, Dr. Dana Cohen, Brooke Alpert, and 60 medical professionals, Cure has quickly made its mark. In just six years, Cure has expanded to over 15,000 retail stores nationwide, including CVS, Walgreens, and Sprouts. The brand has been recognized on the Inc. 5000 list for two consecutive years and is proudly B Corp Certified.

Cure’s investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, and notable individuals like Carly Strife (Founder of BARK), Kathleen King (Founder of Tate’s), Philip Krim (Former CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick, and more.

About the Job:

At Cure, we're obsessed with helping our customers and employees thrive. As our Community Manager, you’ll be at the center of customer engagement, social media interactions, and loyalty-driven initiatives. You’ll oversee customer experience, ambassador and influencer programs, subscriber communications, and social media engagement—fostering strong relationships with our customers while driving growth across platforms.

This role requires someone who is strategic yet hands-on, balancing daily customer interactions with long-term community-building initiatives. The ideal candidate is a natural communicator, highly organized, and data-driven, with a deep understanding of digital communities, influencer engagement, and brand advocacy. 

Your responsibilities will include:

Customer Experience & Engagement

Manage all customer communication across email (Gorgias), Amazon, social media, chat (Remark), and other platforms.

Monitor and respond to customer inquiries, comments, and feedback in a timely, thoughtful manner.

Liaise with cross-functional teams (logistics, inventory, tech, operations, product, marketing) to anticipate potential issues and develop proactive response strategies.

Develop and track key CX KPIs to improve response times, engagement, and customer satisfaction.

Implement and refine CX processes, including training, escalation workflows, KPIs, tags, and macros.

Maintain internal documentation for CX best practices, policies, and brand voice guidelines.

Create and maintain self-service resources (e.g. FAQs) to empower customers.

Analyze NPS scores and customer reviews; implement proactive outreach to improve satisfaction.

Gather and share customer insights with marketing, product, and leadership teams.

Map customer journeys, identify friction points, and implement continuous improvements.

Establish best practices for surprise & delight and mystery gifting; execute top customer gifting plans.

Evaluate emerging CX trends and recommend innovative strategies to enhance the customer experience.

Community Management

Drive social media growth, engagement, UGC, and brand mentions.

Schedule, post, and manage engaging content across Instagram, TikTok, Facebook, LinkedIn, and other platforms.

Manage and grow Cure’s online community, engaging with customers, influencers, and superfans.

Track and analyze community metrics to identify trends and growth opportunities.

Collaborate with the creative team to develop engaging social content, including posts, videos, memes, and interactive stories.

Develop partnerships with like-minded brands to expand community reach.

Organize and execute community-focused campaigns, challenges, and giveaways.

Plan and execute virtual or in-person events to engage the brand’s community.

Participate in relevant forums, Facebook groups, Reddit threads, or Discord communities where the brand’s audience is active.

Stay up-to-date with industry trends and consumer behavior to inform engagement strategies.

Ambassador, Influencer & Loyalty Program Management

Manage and grow our ambassador and influencer programs, handling prospecting, outreach, onboarding, and ongoing relationship management.

Develop and execute on engagement strategies for ambassadors and influencers encourage advocacy and brand alignment.

Coordinate with cross-functional teams (PR, marketing, and product) to integrate ambassador initiatives into broader brand campaigns.

Maintain a centralized ambassador resource hub with updated guidelines, assets, and campaign information.

Track and report on ambassador and influencer performance to ensure measurable impact.

Establish clear performance metrics and conduct regular check-ins to optimize engagement.

Organize exclusive virtual and in-person events to strengthen ambassador relationships.

Oversee the Cure Advisors program (medical ambassadors), including prospecting, outreach, onboarding, and ongoing relationship management.

Collaborate with marketing and creative teams to integrate ambassador and influencer content into broader brand campaigns.

Own, optimize, and amplify Cure’s loyalty & referral programs by developing and executing strategic plans that leverage our community to drive customer acquisition and retention.

Monitor industry trends and competitor strategies to continuously refine ambassador, influencer, and loyalty initiatives.

About You:

3–5 years of experience in community management, customer experience, influencer marketing, and/or or social media management.

Experience with Gorgias (or other CX platforms), social media tools, and loyalty program management.

Strong understanding of social media platforms, online community best practices, and influencer engagement.

Proficient in Microsoft Office and Google Suite

Experience tracking engagement metrics and reporting on performance.

Excellent written and oral communication and interpersonal skills with ability to present to various levels

Self-driven, Resourceful, Curious, Confident, Optimistic, and Passionate

Prior experience in a startup, CPG, or wellness brand is a plus.

Benefits:

Compensation: Competitive pay bonus stock options 401k

Time Off: Paid time off includes vacation, sick days, volunteer days and more

Product: All Cure employees receive a free Cure subscription

Healthcare: Health, Vision, and Dental insurance

Wellness: $750/year in wellness stipends

Social: $800/year in social stipends

Cure Cares: Days off yearly to volunteer in your local community

Remote Work: We have team members on both EST and PST

Please submit your inquiry to Hannah@curehydration.com.

We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Cure.