Director Content

Job Description

Title

Director, Content

Location

Hybrid in Raleigh, North Carolina

About Us

Curi is a full-service advisory firm that serves physicians and medical practices. Equal parts fierce physician advocates, smart business leaders, and thoughtful partners, Curi's advisory, capital, and insurance offerings deliver valued advice that is grounded in client priorities and elevated by their outcomes. From data-driven advisory services to private wealth offerings to tailored medical malpractice insurance solutions and beyond, we deliver performance that is time-tested and trusted-in medicine, business, and life.

The Role

We are looking for a creative and an enthusiastic individual to work on our Marketing & Communications team as a Director Content. In this role, you will report to the VP , Marketing & Communications and be responsible for leading comprehensive and externally facing content strategy - creation, execution, and measurement of a diverse range of content - at the Curi Holdings enterprise level and in support of its business units as applicable.

Key Result Areas

• Owns strategy, direction, and continuous development/implementation of content that differentiates Curi, informs customers, and powers defined stages of our marketing funnel to generate, nurture and convert leads
• Understands target audiences deeply and crafts content strategies that resonate, engage, educate, and drive affinity for the Curi brand
• Proactively pitches and produces compelling, actionable content that aligns with broader marketing and business objectives as well as the unique needs of each department's goals and targets
• Oversees company blog, plus drives increased subscriptions and sustained/increasing subscriber engagement with posts and related stable of blog authors
• Oversees News & Knowledge section of company website to ensure proper mix of educational content and resources to help customers; partners with marketing team to continuously promote it
• Produces a variety of short- and long-form content across traditional and digital applications, including e-books, infographics, videos, articles, white papers, case studies, etc., for and in collaboration with the marketing team
• Directs a small team to prioritize and manage related content responsibilities
• Upholds Curi's vision, mission and values, brand essence, positioning, pillars, and brand voice
• Uses various brand strategies, creative approaches, and available distribution channels to achieve desired results
• Owns and manages Editorial Board and content calendar; publishes for maximum visibility and buy-in across the company
• Serves as the company's editor for messaging where needed
• Delivers projects on time and within budget

Supervisory Responsibility

• Marketing Manager
• Senior Clinical Content Strategist

Key Skills

• Seasoned writer who can successfully navigate various communications needs, types, formats, and channels that educate and engage clients, prospects, and other industry partners
• Has the right mix of polish and professionalism to support and influence leadership
• Strong commitment to engaging and delighting customers
• Manages multiple strategic workstreams simultaneously
• Customer-service oriented (can easily liaise/collaborate with internal clients)
• Familiarity with various enabling marketing technologies used within the team (SEO, marketing automation, video management, AI)
• Strong SEO skills
• Experienced with leveraging AI to advance capabilities
• Excellent written, verbal, and interpersonal skills
• Great at reporting and illustrating forward progress
• Displays leadership, influence, and decisiveness
• Can successfully prioritize workload
• Has successfully implemented and/or partnered on content marketing campaigns
• Great combination of creative and business writing skills
• Proactive, organized, efficient and accountable
• Strong work ethic, hands-on
• Can delegate within team and/or pull team in to help/collaborate
• Knows how to make team feel valued in their contributions
• Ability to thrive in a fast-paced environment

Education and Experience

• 7 years of marketing experience, preferably in content
• 2 years of Director-level experience in a corporate setting
• People management experience
• B2B experience
• Knowledge of industry a plus