Local Media Buyer

Position Purpose/Summary:

The Media Buyer for local franchisees plays a critical role in executing and optimizing paid media campaigns across platforms such as Google, Facebook, Instagram, TikTok, Snapchat and more. Reporting directly to the Director of Local Media. This role will work with our local marketing line of business, supporting the advertising services we offer to franchisees. The Media Buyers work hand-in-hand with the Local Department’s Account Executives on intake of quarterly social media campaigns and, at times, directly with franchise clients to ensure successful campaign execution and performance that exceeds client expectations.

Reports to: Director of Local Media

Duties Responsibilities:

• Ideation of strategy, technical campaign builds and ongoing management of paid media campaigns across a variety of platforms, such as Google, Meta, Snapchat, TikTok, LinkedIn, etc., with minimal supervision.

• Ability to follow direction, established operational workflows, brand-specific strategy to produce new campaigns for clients.

• Build and follow client campaign product bundles, timelines and budgets.

• Daily management of media platforms, ensuring ads are being delivered properly and that client ad spends are being spent on time and on budget.

• Conduct quality assurance on campaigns prior to launch, and post activation to ensure correctness.

• Collaborate with media team members on media strategy, opportunities, quality assurance, process development and more.

• Create and foster valuable relationships with contacts at Google, Meta, Snapchat, Pinterest, TikTok, LinkedIn and more, to ensure our media buying strategies align with best practices and technologies.

• Review campaign performance and client-facing reporting to make recommendations for future campaign optimizations.

• Occasionally partner with the reporting department and account executives to troubleshoot data validity and confirm campaign metrics.

• Assist account managers to elaborate on campaign performance on client calls or in the occasional client meeting. Understand the data being gathered from your campaigns, elaborate on strategy and support the Account Executives in storytelling campaign data.

• Demonstrate accountability and ownership of the client accounts and campaigns they are responsible for. This role will require management of many moving parts, and a strong team-player is required to own the entire process of campaign building, from strategy ideation, through to reporting on the numbers.
• Partner with Account Executives to:
  • Troubleshoot client issues with their media platforms.
  • Field complex client questions regarding social media and their business.
  • Research solutions to provide strategic recommendations to client questions.
  • Walk clients through access challenges with media platforms.
  • Provide marketing best practices and recommendations.
  • Contact Google, Meta, Snapchat, TikTok, LinkedIn, Pinterest or other platforms to support client issues.

• Assist manager and team with creating and developing internal platform documentation.

• Learn new digital marketing platforms and technologies as needed by the media team.

• Use project management software to manage and organize workload and understand project deadlines and priorities.

• Maintain personal records to organize workload.

• Other tasks and duties, as assigned

Qualifications:

The right candidate for this role will:

• Have a bachelor’s degree in marketing, advertising or communications, or equivalent experience.

• Have 1-3 years’ experience in lead generation media buying (preferably in Google, Meta, TikTok or Snapchat).

• Have 1-3 years’ experience in digital media strategy. It is important to be able to speak to digital and campaign strategy.

• Have their Meta Blueprint Certification (Associate Level), Google Search Skillshop Certification, and HubSpot Inbound Certification, or study to become certified within six (6) months of hire.

• Demonstrate clear and concise organization. Organization is key to this role, as there are many different projects and campaigns running at the same time. To succeed in this role, extreme organization is a must. (The agency will provide the tools to organize and manage workloads, but the right candidate for this role will be at the top of their game.)

• Be able to demonstrate their knowledge of Google Tag manager, setting up platform pixels and tracking code, and building conversion events.

• Follow strict deadlines for client campaign launches with ease.

• Have experience managing client advertising budgets.

• Be able to provide clear written and oral communication. This candidate will need to be able to work closely with their team and to communicate campaign statuses, challenges, successes, or problems or concerns. It will be expected of this candidate to be able to clearly provide updates, insights or answer questions regarding their client campaigns.

• Operate in a detail-oriented way. To successfully manage client campaigns across a variety of platforms, this candidate will be expected to be thorough, diligent and pay attention to details.

• Demonstrate personal accountability to their teams and manager and not be afraid to own up to issues or mistakes.

• Provide solutions or troubleshoot campaign or client issues proactively.

• Bring a curious mind to Curious Jane, ask questions and be eager to bring new ideas to the table.

• Work collaboratively with other departments.