What are the responsibilities and job description for the Senior PR Specialist position at Curious Plot?
Job Title: Senior Public Relations Specialist
Reports To: PR Supervisor/Director
Role: Public Relations
Location: Proximity to Minneapolis office preferred
OVERVIEW
The senior public relations specialist is responsible for a wide range of activities, including writing, media relations, influencer relations, event support, outcomes measurement and more. This individual is familiar with a variety of the field’s concepts, practices and procedures, and relies on their own experience and judgment to plan and accomplish goals.
As with every level of PR practitioner, the public relations specialist helps maintain a favorable public image for clients as well as Curious Plot.
Background of this individual should align closely with the agency’s business focus of food, agriculture and companion animal health within the business-to-business and business-to-consumer spectrum.
RESPONSIBILITIES & SKILLS
- Copywriting for a variety of needs/channels
- Media pitching and building media relationships
- Identifying and working with influencers
- Supporting strategic planning, including ideation for PR campaigns
- Monitoring media coverage and track results and provide regular monitoring and reporting to clients
- Ensuring all communications are consistent with overall brand positioning
- Managing media requests in a prioritized manner
- Tracking budgets and hours on projects
- Effectively managing up with supervisors
- Beginning people management skills
EDUCATION & EXPERIENCE
- Bachelor’s degree in English, journalism, communications, marketing or related field
- 4-6 years of experience in journalism or communications
- Proficiency with various technology tools including Microsoft Office suite (Word, Powerpoint, Excel, Teams)
- Working knowledge of AP Style
- Identifying and working with influencers
- Experience in food or agriculture preferred
- Agency experience favored
ROLE COMPETENCIES
- Strong oral and written skills
- Excellent attention to detail and ability to self-edit
- Innate curiosity and desire to always know more
- Strong industry knowledge and experience
- Ability to religiously hit deadlines
- Strong creativity, including ability to “find the news hook”
- Composure and ability to present ideas, recommendations and story pitches
- Always have a point of view
SUCCESS AT CURIOUS PLOT
Curious Plot is a strategic consulting, marketing and communications agency that helps set strategy, align teams, frame opinions and create demand for clients in agriculture, food and rural lifestyle markets. You will perform well with our company if your skills align with the following competencies:
