What are the responsibilities and job description for the Cushman Wakefield Multifamily is hiring: Marketing Specialist in Los Angeles position at Cushman Wakefield Multifamily?
Job Title
Marketing Specialist
Job Description Summary
The Marketing Specialist- Graphic Design role reports to the Office Manager, but whose day to day responsibilities will be to support one of our top Capital Markets Team in Century City. The Marketing Specialist is responsible for supporting visual marketing material and service line needs, as well as supporting the emergence of a shared creative services unit capable of providing timely, consistent, and high-quality design work and templates. This position collaborates with the local and corporate Marketing teams to execute strategic vision of special projects and pitches / presentations as requested by fee-earners and broader Service Delivery teams. Lastly, there will be a growth trajectory into a brokerage role, which is further outlined below.
Job Description :
May be responsible for one or more of the following marketing functions :
- Design and format marketing materials including property brochures, proposals, presentation boards, flyers, postcards, newsletters, and event invitations.
- Determine size and arrangement of material and copy and select font style and size of type, according to company brand standards.
- Format HTML graphics for email blasts (eg. MarketVolt).
- Review final layouts and suggest improvements as needed.
- Reviewing draft presentations with Senior Broker and / or Marketing team.
- Finalizing creative pitches and / or proposals for distribution.
- Coordinate production of materials including gathering printing bids, packaging artwork and assembling final layouts for printers, preparing notes and instructions for printers and other vendors.
- Fulfil mapping requests when mapping coordinator is out of office.
- Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
- Design work for client deliverables, including offering memorandums, tour books, fliers, etc.
- Draw and print charts, graphs, illustrations, and other artwork, using computer programs.
- Demonstrate a high level of creative development and production skill.
- Produce creative collateral to support the business, ensuring alignment with company's brand positioning from concept to final product; utilize available creative program.
- Managing creative requirements, expectations, and deadlines for all projects.
- Support development of design strategies and ensure visual consistency for internal and external marketing projects.
- Prioritize total workload with brokerage team(as appropriate) and communicate to internal customers priority, progress, deadlines, and outstanding questions regularly.
- Monitor and enforce corporate design standards on all local marketing materials; executive oversight held at Marketing Manager level.
- Call / email listing brokers to receive information on listings and format surveys.
Essential Administrative Duties and Responsibilities :
Expectation of Future Brokerage Responsibilities :
In addition to the day-to-day marketing activities, there will be an expectation that a candidate will have or will pursue a CA salesperson license for real estate. The hope is to grow a marketing coordinator into a hybrid brokerage role to show properties, interface with clients, prospect leads, and help build marketing lists. The brokerage aspect of the role is intended for a growth trajectory and specific responsibilities will be on a case-by-case basis (landlord vs occupier, industrial, office, hospitality, multifamily, etc.). An outgoing and enthusiastic personality is a must, and there is an expectation that this will be a client facing role suited for extroverted and outgoing personalities. Brokerage training will be provided by team and prior knowledge of real estate is preferred, but not required.
MINIMUM REQUIREMENTS
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