Home Improvement Content Creator

We are a direct-to-consumer (DTC) brand based in Brooklyn, NY, offering high-quality home improvement products designed for modern urban living. Our home improvement blog serves as a key part of our marketing strategy, attracting homeowners, renters, and DIY enthusiasts with expert advice, renovation tips, and product recommendations.

Job Overview

We’re looking for a creative and detail-oriented Content Writer to help grow our audience and establish our brand as a go-to resource for home improvement solutions. The ideal candidate has a passion for home renovations, interior design, and DIY projects and can craft engaging, well-researched, and SEO-optimized content that drives traffic and conversions.

Responsibilities

• Write and edit blog posts, how-to guides, and product reviews related to home improvement.
• Research industry trends, renovation techniques, and interior design ideas.
• Optimize content for SEO, including keyword research and meta descriptions.
• Collaborate with the marketing team to align content with brand messaging and sales goals.
• Conduct interviews with industry professionals, local contractors, and homeowners.
• Source and incorporate relevant images, infographics, and videos into content.
• Ensure consistency in brand voice and style.

Requirements

2 years of experience in content writing, blogging, or journalism (home improvement niche preferred).

Strong storytelling skills and ability to write engaging, informative, and conversion-driven content.

Knowledge of SEO best practices and keyword optimization.

Familiarity with CMS platforms like WordPress.

Strong attention to detail and ability to meet deadlines.

Experience with social media and content distribution strategies is a plus.

Based in Brooklyn, NY, or familiar with urban home improvement trends (preferred but not required).

Benefits

If you’re passionate about home design, renovations, and DIY projects, and love creating compelling content, we’d love to hear from you!