DIGITAL MARKETING SPECIALIST

EXTRAORDINARY PEOPLE. EXCITING POSSIBILITIES. GREAT OPPORTUNITY.

Custom Truck One Source has changed the way the industry looks at specialized truck and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, re-manufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.

Summary

The Digital Marketing Specialist II plays a vital role in the implementation and maintenance of third-party, inventory-specific internet and digital media marketing. This role requires advanced computer skills, exceptional attention to detail, and proficiency in data organization. A strong understanding of Microsoft Excel is essential, and experience with website maintenance, image editing, and campaign personalization is highly desirable. This position offers the opportunity to contribute to a dynamic marketing team while working closely with product managers and sales representatives across multiple states.

Key Responsibilities

On-Site Personalization

• Develop and execute personalized on-site campaigns to enhance user engagement.
• Plan and manage a campaign calendar for SMS and push notifications.
• Collaborate with product managers and the content marketing team quarterly to craft effective messaging and campaign deliverables.
• Monitor and refine on-site product recommendations for optimal performance.

Third-Party Website Management

• Maintain and update inventory listings on platforms such as Commercial Truck Trader and other third-party websites.
• Ensure content accuracy by coordinating with product and sales managers to reflect current inventory.
• Update featured listings weekly and track key performance metrics, including hits, leads, and cost-per-lead.
• Create weekly ads for product guides on third-party platforms.
• Partner with the Digital Marketing Analyst to analyze reporting and implement data-driven changes.
• Manage lead distribution for third-party listings.

Content Creation and Management

• Write compelling and accurate product descriptions.
• Monitor phone call tracking for marketing campaigns.
• Oversee reputation management by responding to reviews promptly and implementing strategies to garner positive feedback.

eCommerce Support

• Manage online inventory listings, ensuring they include comprehensive details such as images, descriptions, pricing, specifications, and videos.
• Collaborate with IT and developers to enhance the eCommerce platform.

General Tasks

• Summarize and present key performance metrics to the marketing team to guide future strategies.
• Utilize Monday.com for task management and workflow optimization.
• Edit and optimize images for marketing use using Photoshop.
• Create purchase orders (POs) for invoices as part of clerical responsibilities.
• Perform other duties as assigned.

Required Skills and Qualifications

• Education: Bachelor’s degree in marketing, business, or a related field.
• 2-4 years of marketing experience, preferably within equipment, manufacturing, or the AEC industry.
• Exceptional attention to detail and organizational skills.
• Proficiency in Excel.
• Strong command of the English language, including grammar, composition, and spelling.
• Basic knowledge of photo editing tools such as Photoshop.
• General understanding of search engine optimization (SEO) principles and best practices.

Preferred Skills and Qualifications

• Experience with marketing platforms such as HubSpot and Salesforce.
• Familiarity with Adobe Suite (InDesign, Illustrator, etc.) is a plus.
• Website maintenance experience is advantageous.
• Interest in leveraging AI to enhance marketing efficiency.
• Experience with task management software like Monday.com.
• An eye for photography and video production is a plus.

Physical Requirements

• Minimal travel (5%) for team meetings and marketing conferences.
• Ability to work in a standard office environment.
• Capacity to sit or stand for extended periods and occasionally lift up to 10 lbs.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

BENEFITS

• 401(k) with Employer Match
• Competitive Health Care
• Dental, Vision, and Life Insurance
• Paid Vacation, Sick and Holidays
• STD/ LTD
• Partner Discounts
• Investment in Employee Development

Custom Truck One Source is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.