Marketing Director

Job Summary
We are seeking an experienced and innovative Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing strategies, product management, and advertising. This role requires a strategic thinker with excellent leadership skills who can effectively manage a team and collaborate across departments to enhance our market presence.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer engagement.
• Oversee product management processes, ensuring alignment with market trends and customer needs.
• Manage digital marketing campaigns, including SEO, PPC, email marketing, and social media marketing.
• Utilize marketing automation tools to streamline processes and improve efficiency.
• Conduct market research to identify opportunities for growth and inform strategic decisions.
• Create compelling advertising content across various platforms, including print advertising and online channels.
• Collaborate with the content team on copywriting for promotional materials, website content, and social media posts.
• Monitor and analyze campaign performance metrics to optimize marketing efforts continuously.
• Lead the marketing team in brainstorming sessions, fostering a creative environment that encourages innovative ideas.

Skills

• Strong knowledge of product management principles and practices.
• Proficiency in WordPress for website management and content updates.
• Excellent research skills to gather insights on market trends and consumer behavior.
• Expertise in digital marketing techniques, including social media marketing and advertising strategies.
• Familiarity with marketing automation tools to enhance campaign effectiveness.
• Exceptional copywriting skills for creating persuasive content across various mediums.
• Basic understanding of HTML for website updates and email campaigns.
• Experience in print advertising design and execution is a plus.

Join us as we strive to elevate our brand presence in the marketplace. If you are passionate about marketing and possess the skills necessary to lead a dynamic team, we encourage you to apply.

Job Type: Full-time

Pay: $68,654.00 - $76,056.00 per year

Schedule:

• Monday to Friday

Ability to Commute:

• Coral Gables, FL 33134 (Preferred)

Ability to Relocate:

• Coral Gables, FL 33134: Relocate before starting work (Preferred)

Work Location: In person

Salary : $68,654 - $76,056