What are the responsibilities and job description for the Digital Marketing Specialist position at Cuyuna Regional Medical Center?
Drive business growth with data-driven digital marketing strategies across paid media, SEO, and content optimization
Join Our Team at Cuyuna Regional Medical Center
At Cuyuna Regional Medical Center (CRMC), we're more than just a healthcare organization - we're a community dedicated to making a meaningful impact. For more than 60 years, we've been providing compassionate, high-quality care in the Greater Brainerd Lakes Area and beyond. Our team is driven by a shared commitment to excellence, innovation, and putting people first - both our patients and our employees. Whether you're on the front lines of patient care or supporting operations behind the scenes, you'll find a culture of collaboration, growth, and respect. If you're looking for a career where your work truly matters, we invite you to join us at CRMC and be part of something bigger.
A Day in the Life of a Digital Marketing Specialist
You will develop and manage paid digital campaigns across search, display, and video to maximize ROI and engagement. Analyzing performance data, youll optimize ad strategies, improve keyword targeting, and refine SEO efforts. Collaboration with cross-functional teams will be key to creating high-impact marketing initiatives. Youll also manage social media, email marketing, and website content to enhance brand visibility. Staying ahead of digital trends, youll continuously test and refine strategies to drive growth.
About the Public Relations Department: Telling Our Story, Building Our Brand
The amazingly talented Public Relations & Marketing team at CRMC ensures that our organizations mission, values, and exceptional care are known throughout the community. From branding and advertising to media relations and patient engagement, this team works to connect patients, providers, and the public with the services and expertise CRMC has to offer. Whether developing strategic campaigns, managing digital content, or coordinating community outreach efforts, PR & Marketing is at the forefront of shaping CRMC's reputation and ensuring that people turn to us for trusted, high-quality healthcare.
Ideal Candidate (What will make you a great fit!)
- Effective communication skills
- Resilient
- Detail-oriented
- Equipment operation proficiency
- Strong problem-solving skills
- Commitment to safety and cleanliness
Education and Experience
Required
- B.A./B.S. degree in Marketing, Communications, or a related field
- 3-6 years of professional experience in digital marketing
- Proficiency in Google Ads, Google Analytics, and SEO/SEM strategies
Preferred
- Experience with email marketing platforms and campaign management.
- Familiarity with content layout, user experience, and web design principles.
- Proficient in Adobe Creative Suite
- Passionate about staying current with the latest paid digital trends and SEO best practices.
- Experience working with content management systems (Wordpress)
- Strong analytical skills with the ability to measure and report on KPIs, developing data-driven strategies.
