What are the responsibilities and job description for the Marketing Associate position at CV-Tek?
Description
We are seeking a highly motivated and creative Marketing Associate to join our growing team. This role will play a key part in developing and executing our marketing strategies, contributing to brand growth and lead generation. The ideal candidate will be a detail-oriented, results-driven individual with a passion for digital marketing and a strong understanding of traditional marketing principles. You will work closely with the sales, engineering, and other internal teams to ensure consistent brand messaging and effective marketing campaigns.
Responsibilities:
- Website Management: Maintain and update the company website, ensuring content is current, accurate, and engaging. Optimize the website for search engines (SEO) to increase online visibility.
- Brochure Design: Create and design marketing brochures that effectively communicate our product offerings and company values. Collaborate with the sales team to ensure brochures meet client needs.
- Quote Layout Design: Develop and design professional quote layouts that align with our brand standards. Work closely with the sales and engineering teams to ensure accuracy and clarity.
- Content Creation: Produce high-quality content for various marketing materials, including blog posts, social media updates, and email campaigns.
- Brand Management: Ensure all marketing materials and communications adhere to brand guidelines and maintain a consistent brand voice.
- Event Coordination: Assist in planning and coordinating trade shows, exhibitions, and other marketing events.
- Sales Support: Collaborate with the sales team to provide marketing support, including the creation of sales collateral, presentations, and proposals.
- Product Promotion: Work with Sales to develop and execute marketing strategies to promote new and existing products, highlighting their benefits and unique selling points.
Requirements
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- 1-2 years of experience in marketing, preferably in a related industry.
- Strong understanding of digital marketing principles and best practices, including SEO, PPC, social media marketing, and email marketing.
- Proficiency in website management and content creation.
- Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Highly organized and detail-oriented.
- Experience with CRM software is a plus.
Standard Benefits
Middleby Packaging Solutions offers a range of available benefits to all employees, including available medical, dental and vision programs. Company paid short-term and long-term disability and basic life insurance. Other benefits include PTO accrual, paid holidays and company matched 401K.
Middleby Packaging Solutions is an Equal Opportunity Employer
Salary : $22 - $30
