Manager, Paid Social and Programmatic

The Manager, Paid Social and Programmatic Marketing will oversee the strategy, execution, and optimization of paid social and video/display campaigns across platforms like Meta (Facebook, Instagram), YouTube, and programmatic buying platforms. This role will focus on driving customer engagement and conversions across the funnel using data-driven strategies and advanced analytics. The ideal candidate will have strong platform experience, technical skills, and the ability to manage both paid social and video/display efforts to support the overall business objectives.

Key Responsibilities:

● Paid Social Campaign Management:

• Develop, execute, and optimize paid social campaigns across Meta platforms (Facebook, Instagram).

• Ensure campaigns are aligned with audience targeting, creative strategy, and business goals across the entire customer funnel.

• Collaborate with the creative team to develop engaging, platform-specific content.

● Video/Display Strategy & Execution:

• Lead the planning and execution of video/display campaigns across YouTube and programmatic platforms.

• Utilize programmatic buying techniques to ensure reach and frequency align with campaign objectives.

• Coordinate with external vendors or platforms for programmatic buys, ensuring optimal performance and brand safety.

● Data-Driven Strategy & Analysis:

• Analyze campaign performance data, using SQL, Google Analytics, and other tools to derive actionable insights.

• Use advanced analytics to develop a comprehensive customer journey analysis, optimizing for each stage of the funnel.

• Build and maintain automated dashboards to track key metrics such as CPM, CTR, and conversion rates, providing clear reports to senior leadership.

● Team Leadership & Collaboration:

• Manage and mentor a team of paid social and video/display specialists, ensuring the team delivers on key performance metrics.

• Collaborate closely with cross-functional teams, including creative, product, and analytics, to ensure integrated campaign execution.

• Stay on top of platform updates, trends, and new features to continuously improve strategies.

Qualifications:

● Bachelor’s degree in Marketing, Business, or a related field.

● 5 years of experience in paid social and video/display marketing, with a deep understanding of Meta platforms, YouTube, and programmatic buying.

● Proficiency in data analysis tools (SQL, Google Analytics, Excel) and experience with programmatic advertising platforms.

● Strong leadership and project management skills.

● Proven track record of managing large budgets and delivering measurable results.

**Preference is for this position to be hybrid out of our Lincolnshire, IL offices. Remote candidates will be considered and occasional travel to our Lincolnshire, IL offices may be required.**

General Compensation Disclosure:

The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated. A reasonable estimate of the current range is listed below.

Pay Range:

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Salary : $103,200 - $154,800