Digital Marketing Privacy Manager @ Vertex Pharmaceuticals

5000 - Vertex US - Boston, United StatesVertex PharmaceuticalsVertex Pharmaceuticals invests in scientific innovation to create transformative medicines for people with serious diseases.

Vertex is seeking a talented individual to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain. The Digital Marketing Privacy Manager will be an integral part of the US Pain Business Unit, which is preparing for potential commercialization of suzetrigine, an investigational novel selective inhibitor of NaV 1.8 in acute pain.

A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.

At Vertex, we value customer trust and strive to maintain the highest standards of privacy. In this role, you will help shape the future of privacy in marketing, ensuring that customer data is used responsibly while delivering seamless and personalized experiences. The Marketing Privacy Manager is responsible for working with marketers and other cross-functional teams to ensure we appropriately consider existing and emerging data privacy regulations across marketing channels (e.g., digital media, social, email). This role will work closely with the Marketing, Privacy, and DTE Teams to integrate privacy principles, capabilities and enhancements into marketing strategies while maintaining a customer-centric focus. The ideal candidate will understand digital marketing, marketing technology and data privacy laws (e.g., HIPAA, CPRA, My Health My Data).

Applicants should have experience working in commercial business units, with legal and privacy teams, demonstrated success in educating and coaching colleagues, a strategic vision for optimizing customer experience for our customers, and a commitment to driving change in a fast-paced environment.

Key Responsibilities

• Oversee the responsible use of customer data across marketing channels.
• Ensure proper handling of personal data through technology platforms and media (e.g., CRM, email, social media).
• Work with marketing, product, and analytics teams to integrate privacy considerations into marketing automation, segmentation, and personalization strategies.
• Ensure all marketing campaigns, tools, and processes adhere to data privacy regulations (e.g., CAN-SPAM, HIPAA).
• Serve as the business lead responsible for working with a cross-functional team on the establishment of the roadmap for the universal consent management platform to be implemented.
• Implement customer consent management processes and ensure that opt-ins are correctly captured across platforms.
• Collaborate with Privacy Office to proactively monitor changes in privacy landscape and work with impacted teams to inform adjustments to marketing practices and maintain compliance.
• Engage with Privacy and Legal teams to develop privacy notices, consent forms for customer-facing platforms and develop guidelines for data collection, usage, storage, and sharing.
• Work with Privacy and other cross-functional teams on establishing data governance policies, ensuring data accuracy, protection, and ethical usage in personalization and targeting efforts.
• Support marketing teams by providing training on privacy best practices and data handling.

Required Education and Experience

Required Skills

Flex Designation

Hybrid-Eligible Or On-Site Eligible

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

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