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Marketing Director - SaaS B2B product

CyberCoders
Warwick, NY Full Time
POSTED ON 4/8/2025
AVAILABLE BEFORE 5/7/2025
Marketing Director - Small but mighty SaaS B2B company! New role, new marketing function!

Fully REMOTE position.

Base Salary around $140k depending on experience and could go higher, plus bonus and benefits.

Position Overview

We are a technology company with a niche product that has been around for over 30 years. We are moving into new industries and taking our product to the next level. To date our client growth has been with partnerships so with this new business initiative we are creating the role of Marketing Director. This new role in our organization will be hands-on creating the marketing function from ground zero up and driving the overall marketing strategy to enhance brand visibility and market presence. This role is crucial in developing go-to-market strategies, managing product marketing and product launch efforts, and executing effective campaigns across various digital channels.

We are a small but mighty company and we are looking to you to develop and create the marketing function from the ground up!

Key Responsibilities

  • Develop a clear plan for product launch in a competitive market.
  • Develop and implement comprehensive marketing strategies that align with business goals.
  • Lead the go-to-market strategy for new product launches, ensuring effective positioning and messaging.
  • Oversee product marketing initiatives, including the creation of marketing materials such as brochures and digital content.
  • Develop and execute product launch campaigns and promotional events.
  • You are building the marketing function, so it's a team of one, you, so you must have strategic abilities and be a "player coach" and get your hands dirty, as you own this function. The team can grow as we grow in the future.
  • Collaborate with sales and product teams to ensure alignment on marketing initiatives and sales enablement.
  • Analyze market trends and customer needs to identify new opportunities for growth.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • 5 years of experience in a marketing role, building from scratch and owning all the marketing functions.
  • Must have experience in a similar marketing challenge, building a marketing function from zero and leading building a team for a company with a SaaS product.
  • Strong knowledge of product marketing, go-to-market strategies, and campaign management.
  • Experience in marketing a SaaS product and understanding of digital marketing channels.
  • Exceptional in the construction industry is a plus.
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.

Benefits

Paid Holidays: 9 holidays

PTO: 6.67 hours per month of PTO (10 days/Year to start)

Sick time: 5 days per year

Bonus: Eligible for discretionary bonus

Retirement Plan: 401k with a match

Insurance: Medical, Dental and Vision

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

rhona.kannon@cybercoders.com

  • Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : RK3-1844147 -- in the email subject line for your application to be considered.***

Rhona Kannon - Principal Director

For this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.

This job was first posted by CyberCoders on 02/18/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

CyberCoders is proud to be an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please contact a member of our Human Resources team to make arrangements.

Salary : $100,000 - $140,000

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