Account Coordinator, Public Relations

Job Title: Account Coordinator

Reports To: Account Director/VP/SVP

FLSA Status: Non-Exempt

The Account Coordinator at LaunchTech plays a key role in providing support to the client teams. Responsibilities will focus on media/analyst outreach, content creation and tactical account support.

The essential functions include, but are not limited to the following:

• Media relations: Research and recommend editorial opportunities, reporters, publications that align with a client’s media strategy. Design creative media pitches that will grab a reporter’s attention. Compile media lists for pitching and draft briefing sheets in advance of interviews. 
• Media monitoring: Scan for client media coverage and compile coverage reports for clients.
• Analyst relations: Research and identify analysts that align with client’s technology and market. Draft briefing sheets in advance of analyst calls. Disseminate notes to client teams following briefings.
• Content development: Draft press releases and blogs on behalf of clients. Conduct research to ensure that content is technically correct.
• Social media: Conduct research on, and draft content for client social media platforms
• Speaking and awards: Create and update yearly calendars with speaking and awards opportunities. Draft awards submissions. Manage awards submission process on behalf of client company or product.
• Account: Support the account team by maintaining an up-to-date report of all account activities and projects. Compile metrics reports using Cision and PowerPoint.

Minimum Qualifications (Knowledge, Skills, and Abilities)

• BA/BS in related field (Marketing, Public Relations, Journalism)
• Experience/Internships in public relations, corporate communications or content marketing a plus
• Strong written and verbal communications skills 
• Ability to work efficiently (both independently and with a team) in a fast-paced environment, while exhibiting patience and diplomacy
• Attention to detail and a high level of organizational skills
• Proficiency in Microsoft Suite and Google Suite

About CyberRisk Alliance

CyberRisk Alliance (CRA) is a business intelligence company serving the high growth, rapidly evolving cybersecurity community with a diversified portfolio of services that inform, educate, build community, and inspire an efficient marketplace. Our trusted information leverages a unique network of journalists, analysts and influencers, policymakers, and practitioners. CRA’s brands include SC Media, Security Weekly, MSSP Alert, ChannelE2E, InfoSec World, Identiverse, Cybersecurity Collaboration Forum, its research unit CRA Business Intelligence, the peer-to-peer CISO membership network, Cybersecurity Collaborative, the Official Cyber Security Summit and TECHEXPO Top Secret, and now LaunchTech. Click here to learn more.

About LaunchTech Communications

LaunchTech Communications is a PR agency dedicated to raising brand profiles through detail-oriented, strategic communications programs. We serve fast-paced, global companies that are disrupting high technology markets and challenging traditional thinking. Our veteran team of PR and AR professionals possess unparalleled industry expertise, an extensive body of work and a resolute commitment to produce immediate results while simultaneously laying the groundwork for long-term brand visibility and recognition. As a result of our aggressive and agile execution, our clients are consistently featured in the news as market leaders and thought leaders rising above the noise and ahead of the competition. Click here to learn more.

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