Email Digital Channel Producer - Salesforce Marketing Cloud & Journey Builder + Automation

Email Digital Channel Producer (Hybrid,- 3 days onsite -Tues, Wed, and Thurs.)

12-month contract (potential extension)

Los Angeles, CA 90071 or Irvine, CA

Overview:

• Develops, codes, and broadcasts emails to intended audiences that meet documented business requirements.
• Deep knowledge of Salesforce Marketing Cloud and Journey Builder
• Develops, codes, and broadcasts emails to intended audiences that meet documented business requirements.
• Gathers email and landing page requirements, including content and design materials.
• Produces email with a high level of attention to detail, leveraging email templates and content while following specifications.
• Reviews and tests emails to ensure conformance with requirements.
• Demonstrates a deep knowledge of coding practices (HTML and CSS) for different email clients.
• Demonstrates a general understanding of JavaScript (preferred but not required).
• Determines gaps between email business needs and current email capabilities and recommends efficient and effective solutions to address gaps.
• Demonstrates a working knowledge of basic Photoshop skills for image processing.
• Interacts with quality management and copy/content editor resources to resolve email bugs and broadcasts email to intended audiences upon final quality management signoff.
• Proactively raises concerns to email team members and/or management if issues are encountered that require further analysis or support.
• Makes recommendations to facilitate the highest rates of deliverability and engagement to email audiences
• Analyzes the technical capabilities of the email tools, technologies, and interfaces and makes recommendations for improvement. Leverages email tool queries/reports to troubleshoot problem areas and to determine reasons for non-optimal email delivery.
• Measures and analyzes email channel KPIs on a weekly and ad hoc basis, and provide recommendations to executives on opportunities to improve the email performance.

Qualifications:
*At least 10 years of experience with focus on Email as the SME area and Web as the secondary focus area
*This digital marketing producer role requires expertise in the following MarTech tools:
- Salesforce Marketing Cloud (SFMC) including Journey Builder Automation
- Adobe Experience Manager (AEM)
- Adobe Target
- Adobe Analytics (AA)
-Previous experience in Salesforce Marketing Cloud automation capabilities including Journey Builder and Interaction Studio
- Intermediate level AMPScript, a general understanding of using data to generate dynamic experiences, and a solid understanding of testing complex interactions.
- Demonstrates initiative by identifying issues and recommending solutions.
- Demonstrates sound judgment in resolving matters of moderate complexity.
- Demonstrates effective written and oral communication skills with team members and managers.
- Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization.
- Demonstrates ability to plan processes and work across broad, diverse groups to assure work is completed in a timely manner.
- Demonstrates ability to lead and manage projects across multiple teams or groups.
- Demonstrates in-depth knowledge of channel production techniques and processes and ability to apply it to work assignments.
- Requires 10 years of experience