SEO Analytics Specialist

ROLE : SEO Analytics Specialist

Location : Raleigh NC(Hybrid for 3 days)

Duration: 24 months

Duties:

Analyze website data to identify trends, insights, and opportunities for optimization.

Awareness and openness to finding solutions within the framework of scientific ethics and government security.

Be open to learning and adapting to new technologies and analytics tools.

Collaborate with cross-functional teams to support data-driven decision-making.

Conduct thorough audits of existing analytics implementations and recommend improvements.

Consistently evaluate and revise environment where necessary to improve stability, exibility,

scalability.

Develop routine reporting with key insights and planning implications.

Ensure our content is free of structural errors and is properly indexed by search engines.

Monitor website performance, address crawl issues, and improve site speed. Optimize content for search engines and user experience.

Optimize website content, meta tags, titles, and descriptions to improve organic search visibility and click-through rates.

Perform deep dive analyses to understand trends, anomalies and insights that will drive operational improvements.

Perform technical SEO audits to identify and x issues that could impact search engine crawling and indexing, such as broken links, site speed, and mobile friendliness.

Provide insights and recommendations based on data analysis

Stay up to date with the latest trends and changes in SEO, analytics, and digital marketing. Work collaboratively and cross functionally to dene and meet stakeholder requirements. Works with existing staff in a seamless manner.

Skills Required:

A clear understanding of how SEO ts into a larger online marketing strategy and interacts with other

marketing tactics

Advanced experience with Microsoft Excel (pivot tables, modeling, creating charts/graphs) Experience in implementing and managing Google Analytics

Have excellent problem-solving and analytical skills Independent worker and strong collaborator

Procient in communication presentation skills

Skills Preferred:

Ability to learn quickly, comprehend and apply new and emerging technologies in an effective manner

Ability to manage in a dynamic work environment and ability to coordinate and perform multiple assignments simultaneously

Ability to work across all levels of the organization: peers, cross-functional and senior management Ability to work independently and balance multiple priorities

Ability to work with key business owners and stakeholders

referral analysis experience

Experience in implementing and managing Google Analytics through Digital Analytics Program (DAP) from

Experience in performing detailed analysis and evaluation of information making informed suggestions to the government

Knowledge of heatmap creation tools and usage, without reliance on them.

• Prociency in Screaming Frog
• Proficient in gathering status data from ArchiveIt!
• Procient in Power BI
• Provide insights and recommendations based on data analysis
• Skill in delivering insights to diverse stakeholders
• Social media referral analysis experience

Strong quantitative and analytical capabilities with high prociency in data analysis using Excel

Preferred Certification(s): Two or more of the following:

• Google Analytics Certification
• Google Data Analytics Professional
• Google Digital Marketing & E-commerce Professional
• Microsoft Office Specialist: Excel Associate
• University of California, Davis - Search Engine Optimization (SEO) Specialization