What are the responsibilities and job description for the Social Media Manager position at Cymbiotika?

About Us

At Cymbiotika, wellness starts with trust. That’s why we’re committed to creating supplements that are not only effective but also transparent. From the moment you pick up one of our products, you’ll know exactly what’s inside—no hidden ingredients, no confusing labels. We take pride in using only the highest-quality ingredients, carefully sourced and backed by science, to ensure you get the best of nature and innovation in every supplement. Designed for optimal absorption through advanced liposomal delivery, our products work with your body to help you feel your best. By choosing Cymbiotika, you join a community committed to wellness, science, and transparency, empowering your health journey at every step.

Position Overview

The Social Media Manager will take ownership of Cymbiotika’s social media presence, with a focus on strategy development, content planning, and data-driven decision-making. This role will ensure our social media efforts support broader marketing objectives, elevate our brand, and foster meaningful connections with our community.

Key Responsibilities

Strategy & Planning

Develop a comprehensive social media strategy that aligns with Cymbiotika’s overall marketing goals, product launches, and brand vision.
Define measurable goals for each platform, including growth, engagement, brand awareness, and conversion targets.
Conduct in-depth audience analysis to identify target demographics, behaviors, and preferences, ensuring all content resonates with key audiences.
Identify platform-specific opportunities and create tailored approaches for Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and any new applications that arise.
Plan and execute campaign-based initiatives for major launches, seasonal promotions, and brand partnerships.
Collaborate with leadership and cross-functional teams to integrate social media into broader marketing strategies, including paid media, influencer campaigns, and email marketing.
Research algorithm changes, emerging platforms, and create trends and series within the company that will position Cymbiotika as a leader in wellness in the social media space.
Use the brand story to create impactful content that represents the brands longevity & growth.
Conduct competitive analysis, identifying gaps and opportunities to differentiate Cymbiotika’s social media strategy.
Build and manage an annual content roadmap to ensure proactive planning and alignment with key business objectives.
Manage a monthly budget alongside the Influencer Manager to create evergreen content that is on brand for Cymbiotika’s social channels.

Content Creation & Management

Oversee the creation of high-quality, visually compelling, and engaging content (posts, stories, reels, videos) that aligns with Cymbiotika’s brand identity.

Partner with the creative team to ensure all assets are optimized for each platform and audience.

Create UGC content from within our studio, or outside of the office, that adds value to Cymbiotika’s social platforms.

Develop a cohesive content calendar with a mix of evergreen, educational, and promotional posts to maintain a consistent presence.

Analytics & Optimization

Regularly analyze performance metrics (engagement, reach, conversions, ROI) to evaluate the effectiveness of campaigns.

Use data-driven insights to refine strategy, optimize content, and improve audience targeting.

Create and present detailed performance reports, highlighting successes, opportunities, and make actionable recommendations to leadership.

Team Leadership

Mentor and guide junior team members or freelancers, fostering a collaborative and high-performance environment.

Work closely with the paid media & influencer team to align organic and paid efforts for maximum impact.

Qualifications

Required Skills & Experience

5 years of experience in social media strategy and management, preferably in the health, wellness, or e-commerce space.

Proven track record of driving social media growth, engagement, and conversions.

Expertise in platforms such as Instagram, TikTok, Facebook, YouTube, Pinterest, Manaychat and LinkedIn.

Strong knowledge of analytics tools (e.g., Meta Insights, Google Analytics, Sprout Social, Later) and the ability to translate data into strategic decisions.

Remarkable organization & planning skills.

Self-starter with the ability to use autonomy to drive projects & daily tasks.

Exceptional communication skills with an ability to craft compelling narratives for diverse audiences.

Strong attention to detail, as well as decision-making & time management skills.

Ability to meet deadlines and remain calm under pressure.

Familiarity with creative tools like Adobe Creative Suite, Canva, Capcut or other video editing software.

Comfortable bouncing back and forth between strategy and tactics — you like to think big picture but are also comfortable rolling up your sleeves and executing.

Passion for health, wellness, and Cymbiotika’s mission.

Perks & Benefits

Medical & dental

Catered team lunches on Fridays

Generous employee discount

Collaborative and supportive team environment

Mentorship that supports both personal and professional development

Meditation room with red light therapy on site

Team builders

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