What are the responsibilities and job description for the Marketing Manager position at CYNET SYSTEMS?
Job Description:
- Brand Leadership.
- Ability to articulate a clear vision of the Essilor brand initiatives that inspire a shared vision among partners.
- Ensure consistent, integrated campaigns and communications across consumer engagement points.
- Initiative Development & Implementation.
- Oversee the identification and development of integrated marketing campaigns to support key brand initiatives.
- Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.
- New Idea Development.
- Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights and industry trends.
- Marketing Analysis.
- Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.
- Team Development. Manage, motivate and develop team members.
- Experience in creating and executing marketing communications, campaigns, strategies, and plans.
- Strong analytical skills to assess program efficacy and make informed strategic decisions while providing program reporting to all impacted commercial teams
- Ability to meticulously manage budgets.
- Excellent written and verbal communication skills.
- Strong organization skills and attention to detail.
- Ability to handle multiple projects, set priorities, and drive results in a fast-paced environment.
- Ability to lead and/or work in cross-functional groups.
- Good interpersonal skills.
- bachelor s degree, minimum of 1-3 years experience in sales and marketing.
