What are the responsibilities and job description for the Senior Technical Product Marketing Manager position at Cynet Systems?
Job Description : Responsibilities : GTM : Formulate go-to-market strategies to drive product adoption and support sales and revenue objectives. Messaging : Create clear product messaging to show the value proposition for different audiences, including developers and B2B / enterprise. Content Strategy and Storytelling : Develop developer marketing content such as blogs, whitepapers, webinars, and demos to craft engaging product narratives for various marketing channels, events, and product launches. Website Strategy : Develop and implement a comprehensive website strategy that effectively supports ECG products and engages target audiences. Sales Enablement : Develop sales materials like customer presentations, battlecards, and benchmarks to help sales teams engage effectively with current and potential customers. Cross-functional Collaboration : Collaborate effectively with product management, engineering, vertical business leads, technical evangelists, campaign / event managers, and PR. Minimum Qualifications : Bachelor's degree in marketing, communication, or a related field. MBA preferred. 5 years of product marketing experience. Developer marketing experience is a plus. Experience working with technical audiences and technology products. Knowledge of major industry trends in Computer Vision, Generative AI, Edge and IoT solutions. Strong written and verbal communication skills. bility to prioritize multiple projects and work independently. bility to work effectively in a collaborative, cross-functional environment. Must Have : Messaging : Create clear product messaging to show the value proposition for different audiences, including developers and B2B / enterprise. Content Strategy and Storytelling : Develop developer marketing content such as blogs, whitepapers, webinars, and demos to craft engaging product narratives for various marketing channels, events, and product launches. Website Strategy : Develop and implement a comprehensive website strategy that effectively supports ECG products and engages target audiences. Sales Enablement : Develop sales materials like customer presentations, battlecards, and benchmarks to help sales teams engage effectively with current and potential customers.
