What are the responsibilities and job description for the Channel Marketing Manager position at Cyperus Group, Inc?
Position:
Our Client is seeking a Channel Marketing Manager to join the growing Marketing & Communications team in its New York office, working closely with the Independent Broker Dealer sales team. This person will be responsible for marketing, brand building, and lead generation.
Responsibilities:
- Design a data-driven marketing segmentation strategy using third-party data sets and internal insights to create effective marketing journeys that generate qualified leads.
- Develop and execute multi-channel marketing programs across sales engagement, events, digital advertising, and PR targeting IBDs.
- Collaborate with Sales to create impactful content and sales enablement strategies.
- Develop expertise of the IBD marketplace, data providers and other marketing partnerships.
- Drive product launch campaigns aligned with overarching marketing strategies.
- Establish measurable marketing goals, produce ongoing reporting on campaign metrics.
- Serve as a primary marketing contact for sales leadership.
- Collaborate with marketing team – digital, editorial, and product – customizing outputs that resonate with your target audience and respect regional compliance sensitivities.
Requires:
- Bachelor’s Degree in Marketing, Communications or related field PLUS 8 years of related Marketing (Channel Marketing) experience within the Asset Management Industry.
- Proven expertise in data analytics and digital marketing.
- Able to translate complex financial concepts into compelling marketing narratives.
- Outstanding project management and communication skills
- Knowledge of alternatives investments is a big plus.
- Experience building and tracking multi-channel marketing campaigns.
For immediate consideration, contact fmarzi@cyperusgroup.com.
Salary : $145,000 - $170,000
