What are the responsibilities and job description for the Audience Acquisition Specialist, Executive Engagements Team position at Cypress HCM?
Audience Acquisition Specialist
Your work days are brighter here.
At Cypress-HCM, we're revolutionizing the enterprise software market with a culture that puts our people first. We believe in creating a healthy, collaborative environment where every employee can shine and contribute to our success.
About The Team
Our Executive Engagements and Experience Marketing organization delivers best-in-class events that drive business impact by growing brand value, strengthening relationships, differentiating us, and delivering business results.
About the Role
We're seeking an experienced Audience Acquisition Specialist to support our growing portfolio of executive events. You'll work on various programs that help drive our business by enabling senior executives to connect with their peers.
Responsibilities:
- Develop and execute a comprehensive audience development and demand gen strategy to maximize event attendance and engagement in our executive event programs.
- Engage the right contacts from the right accounts to participate in our executive event programs.
- Design and implement strategies to attract, engage, and convert executive contacts to confirmed attendees.
- Utilize CRM data and other sources to identify and research key decision-makers and influencers within target accounts.
- Advocate for sales and marketing alignment to ensure optimization across the organization.
- Focus on performance metrics with a keen eye on ROI.
- Have a deep understanding of the executive audience and our customers, ensuring their interests, priorities, and business goals are considered when targeting them to attend programs.
- Collaborate with the Event Manager to define target audience criteria for each event based on event goals, ideal customer profiles, and account-based marketing strategies for these invitation-only events.
- Collaborate with sales executives, field marketing, creative, and other cross-functional marketing groups.
- Collaborate with marketing operations to ensure seamless integration of event data with the CRM system and marketing systems.
- Add EAs to SFDC.
Requirements:
- Minimum 3 years of experience in demand generation, audience acquisition, event marketing, or field marketing role in the B2B/enterprise software industry, including specific experience in generating demand for executive events.
- Possess high levels of tact and diplomacy and ability to interact with all levels of people, including senior executives.
- Strong understanding of B2B marketing principles and best practices, particularly in relation to executive audiences.
- Resourceful and a self-starter who works best in a team environment.
- Extensive experience working closely with multiple extended teams, including sales, presales, alliances, and marketing.
- Excellent data analysis and reporting skills, with the ability to extract actionable insights from data.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Strong Salesforce experience is required, and Tableau experience is desired.
Compensation:
- Up to $62.00/hour (W2)
Salary : $62
