What are the responsibilities and job description for the CRM Manager, Host Engagement position at Cypress HCM?
Job Description
Job Description
Manager, Host Engagement
Duties :
Identify, build, and implement Host Event strategies that drive incremental value to the hosting experience.
Own & manage events lifecycle campaigns (email and push notifications) that help hosts realize their hosting potential and nurture them throughout their hosting journey.
Partner with cross-functional teams (Product, MarOps, Creative, Host Community, Analytics, etc.) to build roadmaps, identify opportunities, and evangelize the events program within.
Drive automation of the events host recruitment and optimization playbook.
Execute custom event campaigns for high-profile partnerships.
Conduct regular, extensive experimentation, and in-depth user data analysis to facilitate rapid learning and application of insights.
Own project management and cross-functional campaign development workflow with partner and stakeholder teams for events (e.g. Product, Engineering, Data Science, Creative, Brand, Community, and Production).
Translate business goals into accurate delivery requirements, including but not limited to : specifying required data, segmentation and targeting logic, and dynamic content requirements.
Own comprehensive daily, weekly, and monthly reporting of all relevant KPIs and build the right dashboards to track and socialize performance.
Articulate and present strategy, progress, results, and data analyses / learnings effectively to stakeholders and the wider business.
Requirements :
5 years of CRM experience in a consumer-facing, fast-paced company. Product management experience is a big plus.
Proven success in building, implementing, and iterating automated lifecycle programs. (Please be prepared to provide examples on your resume and during interviews)
An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats.
Solid track record of successfully managing and executing large-scale, complex, high-volume B2C email campaigns and cross-functional projects. Experience with top-tier ESP is a plus.
Deep understanding of CRM strategy and management, with a strong interest in how it works “under the hood” (i.e. tracking, marketing tech stack, tooling).
Exceptional project management and organization skills, with meticulous attention to detail.
Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of relational databases and marketing technology architecture.
Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau. Intermediate SQL skills preferred.
Creative, methodical problem-solving skills with a focus on efficient execution while balancing big-picture thinking.
Proactive and independent, always looking for ways to take initiative and improve existing programs / processes.
Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from Engineering to Design.
Eye for user flow and visual design.
Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership.
Passion for CRM and user engagement.
Strong sense of ownership and entrepreneurial spirit.
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