Digital / Social Media Publicity Manager

Digital Publicity Manager, 1497-1

We are looking for an exceptional Digital Publicity Manager to join our team. The ideal candidate is self-motivated and thrives in a fast-paced environment. They will be well versed in digital publicity and marketing, entertainment partnerships, social media, and have experience working closely with influencers.

The Role

We’re seeking a dynamic professional with expertise in digital partnerships, social media, and influencer collaboration. The ideal candidate is self-motivated, proactive, adaptable, and highly organized, thriving in fast-paced environments. They are a strategic thinker who excels at managing multiple priorities, fostering cross-departmental collaboration, and bringing big, innovative ideas to the table. Strong communication skills, good judgment, and a positive attitude are essential.

In this role, you will develop and execute digital initiatives for film and series campaigns, such as Instagram takeovers, Reddit AMAs, and IMDb talent interviews, while building and nurturing relationships with digital partners, social apps, platforms, and influencers. You’ll lead strategy and workflow management across titles, ensuring alignment with teams in publicity, marketing, multicultural, social, and brand partnerships. Additionally, you’ll pitch and secure impactful digital opportunities, present strategies and results to stakeholders. This position is based in Los Angeles or New York and reports to the Director of Digital Publicity.

Responsibilities :

• Seek out innovative earned media opportunities with entertainment and social partners including but not limited to Instagram, Twitter, Tik Tok, Snapchat, Meta and other social based platforms
• Work in tandem with publicity teams to establish specific goals related to talent and filmmaker / showrunner interests.
• Provide consultation for digital press pitching and campaign strategies, including support for screening invites, press days and junkets, specialty events and more.
• Liaise with cross-functional teams including Creative Marketing, Social, Marketing Partnerships, Events and Regional to create, communicate and implement best practices and workflow for campaigns.
• Curate, expand and develop relationships with entertainment partners and digital influencers for campaign activations and events.
• Contribute to campaign decks and present to senior level executives, showrunners / filmmakers and talent.
• Work closely with digital publicity cohorts on larger initiatives throughout the year

Skills and Requirements :

Pay Rate Range :