What are the responsibilities and job description for the Lead Brand Strategist position at Cypress HCM?
Join an innovative global company specializing in cloud-based financial software! We are looking for a skilled and passionate Brand Strategist to temporarily fill a key role within our dynamic team.
Responsibilities :
- Brand Foundations : Play a crucial role in shaping the core aspects of our brand, such as messaging, positioning, and visual identity, to deliver a cohesive and impactful brand experience.
- Cross-Functional Projects : Lead complex initiatives that involve collaboration across multiple departments, ensuring our brand remains consistent and aligned with strategic goals.
- Strategy Development : Provide valuable insights derived from market trends, competitive analysis, and consumer behavior to inform and enhance our brand strategies.
- Measurement : Define key metrics to evaluate the effectiveness of our brand strategy and make data-driven decisions.
- Brand Architecture : Assist in refining and articulating our brand architecture to create a compelling identity that resonates with our target audiences and supports our business objectives.
- Naming Conventions : Supervise the implementation of long-term naming conventions that reinforce our brand strategy and strengthen our market position.
Requirements :
Preferred Skills :
Pay Rate : $68-$71 / hour
Salary : $68 - $71
