Demo

Market Research & Insights Manager, Brand Tracking

Cypress HCM
Santa Clara, CA Full Time
POSTED ON 2/26/2025
AVAILABLE BEFORE 5/23/2025

Market Research & Insights Manager

Overview :

  • We are the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills, and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. Join us to challenge yourself with work that matters.
  • We trust each other to do our best work where it works best for us and our teams, and this role can be performed remotely in most locations in the country of employment.
  • The Contractor Market Research Manager will partner closely with product marketing to drive the research and insights strategy and execution on key LinkedIn business lines.
  • This position sits in the Market Research team within the broader Marketing organization that is responsible for driving understanding of LinkedIn’s member and customer audiences. We’re excited about research leaders who have a strong results orientation and know how to create value in an agile, fast-paced, high-performing environment.
  • Location – SF Bay Area (preferred), New York, or Remote

Responsibilities :

  • Project execution
  • Identify best methodology to answer business and research questions
  • Scope and design research project / action plan
  • Draft questionnaires and discussion / interview guides
  • Manage end-to-end project set-up and execution (in-field) with internal or external research teams
  • Analysis, Synthesis and Storytelling :
  • Analyze data (using a variety of tools and resources)
  • Synthesize data by reporting actionable results to Content and Product Marketing stakeholders
  • Drive Impact and Influence through collaboration :
  • Work closely with Research Operations teams (internal or external - vendors) to execute surveys
  • Work closely with Product marketing teams to communicate results and drive action
  • Requirements :

    Basic Qualifications :

  • 7 years of market research experience
  • 3 years designing and writing surveys
  • BA or BS degree required
  • Advanced level in Excel and PowerPoint
  • Familiarity with some data processing tools such as SPSS, Decipher, Q, etc. (Decipher a plus)
  • Preferred Qualifications :

  • Experience with qualitative and quantitative research, synthesizing key implications
  • Experience with tracking studies (e.g. brand health trackers)
  • Experience with syndicated research (e.g. Forrester, Gartner, emarketer…)
  • Strong leadership and communication skills
  • Experience working with and analyzing large data sets
  • Experience with B2B research a plus
  • Compensation :

  • 90 - 130 Hourly (W2 / Non-Exempt)
  • Rate dependent on location
  • Req# 15161

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