What are the responsibilities and job description for the Marketing Copywriter position at Cypress HCM?
We are looking for a motivated and talented marketing copywriter to join our team and drive engagement, usage, and conversions across various channels. As the voice of our brand, you will create compelling narratives that resonate with our audience and inspire action.
Responsibilities:
- Craft engaging short-form content for email marketing, in-app communications, SMS, landing pages, and other platforms.
- Collaborate with cross-functional teams to develop omni-channel campaigns aimed at increasing engagement, usage, and conversions.
- Use emotional storytelling and our brand voice to create authentic connections with our audience, driving engagement and brand loyalty.
- Research and understand our target audience to produce compelling copy.
- Simplify complex concepts into clear and engaging content that resonates with our audience.
- Enhance our brand voice and tone, elevating it across all touchpoints.
- Conduct A/B testing of different copy versions to optimize results.
Required Skills:
- Bachelor’s degree in communication, journalism, marketing, or a related field.
- 3 - 5 years of experience in content writing or copywriting, preferably in the tech, finance, or fintech industries.
- Experience in the fintech industry, specifically around consumer finance needed
- A strong writing portfolio is required.
- Excellent organizational skills.
- A passionate and exceptional writer with experience in consumer finance and/or fintech.
- Creative thinker with original ideas.
- Ability to write clear, concise, and engaging copy.
- Data-driven mindset focused on results.
- Strong grammar skills.
- Ability to manage multiple writing assignments and work efficiently in a fast-paced, deadline-driven environment.
- Highly organized, proactive, and effective time management and communication skills.
- Self-starter who learns quickly and takes ownership.
Compensation: $115K to $125K base salary with potential bonus
Salary : $115,000 - $125,000
