Marketing Specialist - Audience Acquisition

Marketing Specialist - Audience Acquisition

We are looking for a dedicated and organized team member to support the MACS Audience Acquisition marketing team and grow within this exciting team. The ideal candidate will be a team player who is willing to take direction but also shows initiative and can work independently on projects. The candidate must be a fast learner and willing to take on projects and direction as assigned. The candidate shows a strong work ethic who strives to continually learn and grow their digital marketing skills. The candidate must be organized, punctual and professional. The role will support the team’s efforts on paid acquisition campaigns, with special focus on campaign operations and processes.

The Audience Acquisition Specialist works to efficiently traffic, setup and execute lead campaigns, ensure the timely completion of campaigns with accuracy and quality, work closely with operations, media buyers to ensure successful delivery of campaigns, and analyze results, behaviors and metrics in order to forecast trends that improve future efforts. Must have basic understanding of digital marketing, and have prior ad trafficking experience with common ad servers. The ideal candidate should be highly motivated, have remarkable attention to detail, be well organized, possess strong communication skills, analytical skills, solid computer and data skills.

Responsibilities:

Your Day-to-Day:

• Help with digital media campaign builds including building campaign names, creative names, or audiences with an ad server
• Trafficking creative tags and working with direct display partners to set-up and Q/A paid campaigns, ensuring the correct tags are being used and data is flowing through to internal dashboards
• Monitor campaign performance and delivery, ensuring campaigns deliver in full to the agreed upon flight dates and budget spends. Proactively take action if campaigns fall short, either with makegoods or other adjustments.
• Support the management, monitoring, and administration of advertising campaigns to ensure proper implementation and application of conventions and processes
• Support internal processes; help to refine and implement work streams across the team and paid media channels to increase efficiency and enable communication
• Identify, reconcile and resolve discrepancies with campaign naming conventions
• Collaborate with multiple departments to support campaign processes and updates
• Update reporting numbers and ensure accuracy
• Update media plan documents with related pacing or other plan updates necessary
• Collaborate with partners and internal team to ensure billing accuracies

Requirements:

You have:

• Bachelor’s Degree or relevant experience.
• 2-4 years of experience in paid digital advertising such as digital display paid campaigns or programmatic
• Experience trafficking campaigns, build ad tags, and pulling reporting in an ad server such as Campaign Manager 360 (CM360), OpenX, Flashtalking, etc. CM360 experience preferred.
• Experience and knowledge of digital marketing and advertising, including but not limited to programmatic, social media, blogging, email, display, search marketing, ad ops
• Intermediate Excel skills with ability to format large data sets and reports, including use of pivot tables
• Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders.
• Enthusiastic, passionate and strong work ethic.
• Proactive and self-motivated with strong attention to detail
• Strong verbal and communication skills.
• Flexibility and ability to handle multiple projects at one time.
• Organized and able to meet deadlines

Compensation:

• Up to $32.41/hr. (W2)

Req# PMOUNTJP00000919