What are the responsibilities and job description for the Search Engine Marketing Specialist position at Cypress HCM?
We have an exciting opportunity for a B2B Performance Marketer with the top leading multimedia and creative software company in the world using cutting-edge tools and technologies, including industry-leading AI and creative software, empower millions of users to achieve their creative and business goals.
We are seeking a strategic and results-driven paid search, programmatic display and social marketer to lead and optimize our paid media strategies across search, programmatic display, and social platforms. This role will be instrumental in driving the success of our line of business by managing day-to-day campaign performance, developing innovative strategies, and fostering collaboration with cross-functional teams and stakeholders.
Responsibilities :
Strategic Development :
Drive and contribute to the development of the overall paid search, programmatic display, and social media strategies for the line of business.
Identify new opportunities and implement best practices to optimize performance.
Lead international strategies to ensure proper execution and alignment with the marketing strategy.
Campaign Management :
Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.
Deliver regular paid search and display reports to track performance and inform future strategies.
Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.
Cross-functional Collaboration :
Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and the global marketing organizations.
Assist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs).
Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, etc..
Skills and Experience :
3–5 years of experience in enterprise-level B2B marketing, across search, display, and social platforms, successfully managing global campaigns with measurable results.
Extensive hands-on experience with platforms such as DV360, Adobe AdCloud Display, Google Ads, Microsoft / Bing Ads, LinkedIn, and other search engines.
Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe AdCloud or similar systems.
Comprehensive understanding of how search, display, and social channels work together to optimize marketing tactics and effectively promote products.
Results-oriented with a focus on continuous improvement and a commitment to "Always Be Testing."
Dedicated to delivering high-quality work that makes a meaningful impact on the business.
Thrives in fast-paced environments and works well both independently and as part of a team.
Quick to learn and adaptable to the constantly changing marketing industry.
Detail-oriented and analytical, with a strong ability to organize and manage data effectively.
Capable of explaining technical concepts clearly and effectively to non-technical audiences.
Excellent written and verbal communication skills.
Proven ability to think creatively, stay self-directed, and meet deadlines.
Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.
Demonstrated success in creating and executing advanced media plans and strategies.
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