What are the responsibilities and job description for the Digital Marketing Specialist position at Cypress Health Partners?
Job Description
Job Description
Cypress Health Partners is a leading provider of outpatient physical therapy in the Northeast, offering exceptional MSK care through Bay State Physical Therapy, MVPT Physical Therapy, and MCR Chiropractic. We are a provider owned and operated company and are devoted to the health and wellbeing of our patients. Offering exceptional, innovative chiropractic and physical therapy services, our dedicated professionals strive to restore each individuals maximal function.
We are searching for a Digital Marketing Specialist to join our team. The Digital Marketing Specialist is a vital member of a dynamic and collaborative marketing team for a fast-growing musculoskeletal healthcare network. The Digital Marketing Specialist works closely with the Digital Marketing Manager and Senior Marketing Managers to manage website updates, optimize SEO, oversee social media channels, execute email campaigns, and generate actionable performance insights. The ideal candidate is a detail-oriented, proactive self-starter, and strong collaborator with a passion for marketing and a desire to grow in their career. This role offers ample opportunities for professional development and advancement.
Key Responsibilities :
Website, SEO, and Analytics :
- Monitor website and local SEO metrics, including search rankings, traffic, and engagement, using Google Analytics and SEO tools.
- Collaborate with vendors and internal teams to ensure accurate and optimized website content.
- Track and quality-check team and vendor tasks, measure website performance using Google Analytics, and provide actionable insights through reports.
Social Media Management :
Email Marketing :
Project and Operational Support :
Qualifications :
Why Join Cypress Health Partners?
Environment and / or Physical Factors
Cypress Health Partners is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, age over 40, protected veteran status, disability, sexual orientation, gender identity / expression, marital status, or other protected class.
