What are the responsibilities and job description for the Junior Marketing Analyst position at Cypress North?
JUNIOR MARKETING ANALYST
Location: Buffalo, NY or Rochester, NY
Requirement: Must be able to commute or relocate before starting work
Job Type: Full-Time, On-Site
Salary: $50,000 Annually Bonus Pay
Schedule: Monday to Friday, 9 AM – 5 PM
ABOUT THE ROLE
Cypress North is a performance marketing agency working with clients from local businesses to global enterprises. We’re looking for a Junior Marketing Analyst to join our performance marketing team.
In this role, you’ll be responsible for:
- Tracking: Configuring and troubleshooting digital advertising conversion tracking and website analytics using Google Tag Manager.
- Validation: Reviewing raw data to ensure accurate data collection and filtering out bot traffic.
- Visualization: Designing, developing, and maintaining dynamic dashboards for advertising, website analytics, and e-commerce in Looker Studio, Power BI, and Tableau.
- Analysis: Conducting ad hoc and routine analyses with Excel, Google Sheets, SQL, and Python to uncover trends and provide actionable insights.
- Testing: Creating and managing A/B tests via VWO, applying insights to improve marketing performance, and exploring new ways to optimize results through data.
RECOMMENDED QUALIFICATIONS
We’re looking for someone with hands-on experience—whether personal, professional, or academic—in the following areas:
- Data Collection & Tracking: Google Tag Manager
- Digital Advertising Analytics: Google Ads, Microsoft Ads, LinkedIn Ads, etc.
- Website Analytics & Testing: Google Analytics 4, Microsoft Clarity, Google Search Console, VWO
- Data Visualization: Looker Studio, Power BI, Tableau
- Database Querying: SQL (Google BigQuery)
- Data Analysis & Cleaning: Python, R, Google Sheets, Excel
WHAT MAKES A SUCCESSFUL JUNIOR MARKETING ANALYST?
- Strong independent problem-solving skills
- Ability to communicate technical insights clearly to non-technical stakeholders
- Accountability in managing tasks and meeting deadlines
- Openness to feedback with a continuous improvement mindset
- A drive to expand knowledge and refine deliverables
BENEFITS
- Full Medical & Dental
- Matched IRA & Profit Sharing
- Bonus Pay
- Free Lunch Fridays
- Flexible Work Hours
Salary : $50,000