As Marketing Operations Coordinator, you will utilize your professional data analytics and process management experience to drive marketing team improvements, align marketing initiatives with business objectives, and contribute to the overall success of the organization. Work tasks are diverse and performed within the scope of company policies and procedures. Independent judgment in day-to-day work activities and decisions, results are reviewed by the Content Manager. The ideal candidate is a proactive team player with a strong focus on processes and data reporting, strategic problem-solving skills, and excellent organizational and communication abilities.
What you'll do :
- Support the marketing team by optimizing the efficiency and effectiveness of marketing processes, technology, and metrics
- Track, analyze, and report on marketing campaign performance to inform strategic decisions
- Gather and distribute information from various teams for smooth cross-functional operations
- Assist with the management and implementing improvements in marketing technology platforms
- Develop and optimize lead scoring and nurturing processes
- Research and apply best practices in marketing operations
- Collect data, analyze, and streamline processes for paid advertising, Google Analytics, SEO, blogging, Salesforce CRM, sales funnel, and other marketing department goals
- Demonstrate the value of marketing efforts with regular reporting
Who you are :
2 - 4 Years of experience with marketing, analytics, and automation technologies.A strong background in data analytics, data management, and reportingStrong attention to detail, accuracy, and consistencyStrong writing skills, with an ability to clearly and concisely explain technical and non-technical concepts through written documents and visual presentationsSkilled at conducting marketing research and the ability to present and explain dataSkilled in critical thinking, analysis, and problem-solvingHighly developed organizational and project management skills to manage simultaneous tasks and multiple deadlinesSkilled at developing effective working relationships at all levels in the organizationSkilled at collaborating with diverse groups and team-buildingAdvanced knowledge of SEO, Email Marketing, Marketing ResearchAdvanced knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, and other programs)Ability to operate office equipment, including but not limited to computer, fax, copier, and telephone systemNice-to-have experience :
Bachelor's degree in Marketing, Business Administration or a directly related field from an accredited college / university preferredExperience with Google Ads Manager, Google Analytics, and SemrushGoogle Data Analytics CertificationExperience with Salesforce and Marketing Cloud Account Engagement (Pardot)Experience in Microsoft SharePoint and the ability to design, organize, and manage the Marketing siteHTML experience preferred, but not requiredCompensation and Benefits :
We value our diverse, equitable, and inclusive workforceWe encourage professional and personal growth, including tuition reimbursement and opportunities for internal promotionCyraCom provides a generous menu of benefits from which you can pick and choose what is best for you and your family, including Medical, Rx, Dental, Vision, Life, AD&D, Disability, 401(k), Paid Time Off, Employee Assistance, Employee Referral Program, Tuition Reimbursement, and professional development. This role typically starts at an annual salary of $64,000.00 - $68,000.00As a CyraCom Employee, you will be :
Customer Service Focused - you know that timely, accurate responses and relentless follow-through to those in need are critical to providing excellent customer service.Positive - your glass is half full, and you impart this attitude with those you interface with to build positive rapport.Patient - You understand everyone is not as technically savvy as you are, so you exercise significant patience and diligence.An Active Listener - you know that listening is the first key in finding the cause of a problem and using it to your advantage when asking questions to determine the root cause.A Team Player - you understand the basics of being a great teammate, including being collaborative, having an open mind, and doing your part.Self-Managed - you know how to manage your time and workload to be as effective and efficient as possible in a fast-paced, ever-changing environment. You understand time management, communication and attendance are critical in this position.Physical Demands :
Requires sitting or standing for extended periodsExtensive use of a computer and repetitive hand movements in the performance of dutiesOccasional lifting and carrying of material weighing up to 20lbs may be requiredDuties not listed in this position description may be required of the employee at the discretion of management. The incumbent may delegate all or any of their duties to qualified personnel; however, such delegation does not relieve them of overall responsibility and accountability for the successful conduct of those duties. CyraCom is a Federal Contractor and complies with all Executive Orders regarding health and safety requirements. CyraCom International, Inc.'s success is driven by the advantage created by the collective efforts of its employees, and is dependent upon a diverse, inclusive environment that embraces change, new ideas, respect for the individual and fosters an equal opportunity for success. We have zero tolerance for discrimination, intimidation or harassment of any kind. CyraCom International, Inc. is an equal opportunity employer. CyraCom International, Inc. maintains a drug-free workplace.
Salary : $64,000 - $68,000
